When setting foot in Vietnam for the first time, Michelin Guide not only sets an important milestone in the culinary scene but also contributes to promoting the tourism industry. The fact that restaurants are awarded Michelin stars - The above prestigious award in the world culinary village is an opportunity to widely promote the image of Vietnam to the world.
Promote tourism
Mr. Nguyen Trung Khanh - General Director of the Vietnam National Administration of Tourism - said that Michelin has become one of the leading brands and is present in most of the major tourist centers in the world. Many tourists tend to enjoy meals at famous restaurants and Michelin-starred restaurants are among them. The Michelin Guide will be a huge turning point for all restaurants in Vietnam, creating a brand to welcome tourists, especially international ones.
According to Mr. Nguyen Trung Khanh, based on the list of Michelin Guide announced, Vietnam National Administration of Tourism will plan to promote promotion, roadshow, international fairs, thematic program to promote Vietnamese culinary culture. In particular, Michelin restaurants will be introduced in target markets for tourists to know and come to enjoy and experience.
According to the Hanoi Department of Tourism, the presence of Michelin restaurants is good news for the capital's tourism industry. This will be the driving force for restaurants and bars to adjust their service style, ensure food hygiene and safety, be creative in processing and create a unique space to bring more experiences to diners. Besides, when prestigious chefs and restaurants of Hanoi appear on the world culinary map, they will create unique culinary tourism products for domestic and international tourists when coming to Hanoi.
Michelin-starred restaurants will elevate Hanoi cuisine in particular and Vietnamese cuisine in general on the world culinary tourism map.
In the coming time, the Hanoi Department of Tourism will promote the Michelin-starred restaurant system alongside other prestigious Hanoi restaurants and eateries in propaganda programs, promoting Hanoi tourism on the media, social networks, domestic and international tourism promotion events.
Along with that, the Department of Tourism has a policy of building a foodtour map so that visitors can discover and experience local cuisine by themselves.
Vietnam will be the focal point on the world culinary map
Mr. Gwendal Poullennec - International Director of Michelin Guide affirmed that Vietnam has many strengths to develop in culinary. The published list is just the first step to raise awareness of restaurants and food establishments in Vietnam about the Michelin Guide. The handbook will contribute to helping Vietnamese cuisine get its name on the world culinary map, thereby attracting more foreign guests.
Ms. Nguyen Vu Quynh Anh - General Director of Sun Hospitality - said: “From the list announced by Michelin today, the new culinary destination of the world named Vietnam will be spread to global tourists. The foundation for the new development of not only the cuisine, but also of Vietnam's tourism industry in general, will also be built and developed."
Following the announcement of the Michelin Guide in Vietnam, Michelin-starred restaurants in Ho Chi Minh City and Hanoi also witnessed a strong growth in table bookings, including both domestic and international diners.
Mr. Peter Cuong Franklin - Chef of Anan Saigon restaurant - the only restaurant with 1 Michelin star in Ho Chi Minh City - said: "Besides Vietnamese guests, we also receive many booking calls from foreign guests such as: Thailand, Singapore, Malaysia... In the near future, the restaurant plans to recruit more waiters and kitchen staff to meet the needs of diners."
For the first time, Vietnam is registered with Michelin culinary restaurants, Mr. Nguyen Xuan Quynh - General Secretary of the Vietnam Chef Association - assessed that the potential of Vietnamese cuisine is still very large.
“I think this is just the first step. Later on, Michelin-starred restaurants were extremely crowded and had to wait in line. And to keep it is also a story because if you can get a star, you can also take it down," said Quynh.
Laodong.vn
