There was a free and liberal Saigon.

People in Ho Chi Minh City, or Saigon, like residents of other large cities, don't try to project a specific image of themselves. They tend to perceive anyone else present as part of the city's character. This is most evident in their open embrace of cuisine from many different regions, such as Hanoi pho, Hue beef noodle soup, Quang noodles, Nha Trang rice noodle soup, etc. They naturally recognize the authentic local character of each dish and are always eager to fully experience them. This openness extends beyond just cuisine to many other aspects of life. Ho Chi Minh City – liberal and free – always welcomes the great aspirations and soaring ambitions of its inhabitants. People often say "moving south" or "going to Saigon" as a symbol of the dream of changing one's life, a place where young souls yearn for experiences and conquering challenges. Ho Chi Minh City attracts not only people from other provinces and cities but also international residents. Italians opened pizza restaurants, the Japanese brought ramen, Korean barbecue, Spanish rice dishes, and German sausages... they're everywhere, and even Halal restaurants catering to the Muslim community have found a place here. Similarly, fashion brands, financial companies, design firms, and all sorts of innovative business models from around the world are seeking opportunities in this city.

True to its nature as a warm, generous, and hospitable land, Ho Chi Minh City always captivates visitors, making them fall in love with it and naturally want to stay and become attached to it. Visiting Ho Chi Minh City gives people the opportunity to discover its unique charm, a blend of distinctive features from many different regions.

Heritage Magazine