Exploiting inter-regional potential
Ms. Vo Ngoc Anh, General Director of FVG Travel Group Joint Stock Company, said that this enterprise is investing deeply in riverside tourism and waterway tourism in Nam Hoi An City Tourist Urban Area.
Currently, Nam Hoi An marina has come into operation, integrated into the model urban tourism ecosystem, serving the river experience route from Hoi An Ancient Town to Bay Mau coconut forest, Vinpearl Nam Hoi An and other riverside service and entertainment clusters.
Regarding the above project, FVG Travel is working with local authorities and functional agencies to promote the development of a master plan for an inter-regional waterway tourism route along the Thu Bon River.
In addition, the unit exploits the inter-regional advantage after the merger when building a "3 destinations - 1 journey" tour model between Hoi An Ancient Town - My Son Sanctuary - Dong Giang Heaven Gate Eco-tourism Area with a combo package of 3 days 2 nights or 2 days 1 night. In addition, there is the Fivimec international medical complex combining healthcare and medical tourism...
Located on the same "heritage route" of National Highway 14G as Dong Giang Heaven Gate Eco-tourism Area is Nui Than Tai Hot Spring Park Tourist Area.
During the 2025 summer tourist season, this unit will launch many products such as: the God of Wealth parade with 12 zodiac animals, the Animal Actor show or the pickleball, tennis, and soccer sports package with a modern, standard playground system to serve tourists... in addition to key services such as hot mineral baths or the largest mountain water park in Vietnam.
Meanwhile, the land at the upstream of Cu De River in Hoa Bac commune, Hoa Vang district (old), now Hai Van ward, has developed tourism activities before, during and after the merger with the establishment of Hoa Bac Ecological Agriculture and Community Tourism Cooperative, Ta Lang - Gian Bi Ecological Agriculture and Community Tourism Cooperative...
With the attention and support from the city government and other units, local people here have become local guides - bringing tourists to experience the unique values of Co Tu culture and the beauty of the mountains and forests.
Established in March 2025, Hoa Chau Ecological Agriculture Community Tourism Cooperative has deployed sustainable tourism products in the space of Phong Nam Cultural Tourism Village (Hoa Xuan ward).
Mr. Nguyen Dinh Nhan, manager of the above cooperative, said: “The tourist space in Phong Nam is a collection of long-standing values, conveniently located along National Highway 1A, suitable for tourists who want to return to their countryside memories through afternoons of catching snails, picking vegetables, flying kites…”.
After the merger of Quang Nam and Da Nang, Mr. Nhan hopes that this will be an opportunity for tourism products in the ancient land of Phong Nam to be better known on the tourism map.
The merger of Quang Nam and Da Nang is not only an important administrative event but also a strategic turning point to promote inter-regional tourism development, form new value chains, and create breakthrough competitive advantages.
Ms. Vo Ngoc Anh, General Director of FVG Travel Group Joint Stock Company
Overcoming competitive pressure
According to Ms. Le Thi Bich Huong, Director of Communications & Marketing of Nui Than Tai Hot Spring Park, the fact that Da Nang and Quang Nam are “coming together” opens up many opportunities to develop sustainable tourism for the (new) city of Da Nang and is an opportunity for tourism units to promote infrastructure development and launch many new tourism products.
However, along with opportunities for tourism development are challenges, including competition.
Mr. Le Tan Thanh Tung, Deputy General Director of VITRACO Tourism, Transportation and Services Company, said: "After the administrative unit arrangement, not only Quang Nam - Da Nang but also other provinces and cities across the country will benefit from the tourism resources combined from the localities before the merger. This will create inevitable competition in the tourism sector."
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From the above analysis, Mr. Tung believes that Quang Nam tourism in the new period needs to make efforts to form new tourism products based on existing potential. For example, it is necessary to bring the cultural "software" of Quang Nam in the past such as Cham music and dance in My Son Sanctuary or Bai Choi singing in Hoi An into museums in Da Nang, supplementing nightly tourism activities.
“In addition, Da Nang should research and promote health care tourism, more deeply medical tourism - a direction that has been effectively implemented by the Hue tourism industry. Da Nang previously had good medical facilities, technology, and customers, but did not have the space and staff to serve - this is what Quang Nam had before,” Mr. Tung emphasized.
It is necessary for the government and tourism agencies to join hands to take advantage of the tourism ecosystem with its rich culture - history and natural resources of Da Nang. From there, continue to launch more unique tourism products and activities for domestic and international tourists.
Ms. Le Thi Bich Huong, Director of Communications & Marketing, Nui Than Tai Hot Spring Park Tourist Area
Source: https://baodanang.vn/da-nang-phat-trien-san-pham-du-lich-moi-tu-loi-the-lien-vung-3298876.html
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