New rural highlights

Applying technology to promote local images and products

This year's pear blossom season, Khau Trang village, Hong Thai commune (Na Hang), welcomed a very large number of visitors, many times more than previous flower seasons. Mr. Dang Xuan Cuong, the village chief, excitedly said: Preliminary statistics show that the number of visitors to the village is estimated at about 600 - 700 people/day, and on weekends, the number of visitors is estimated to double, even triple, many times more than previous pear blossom seasons.

Mr. Cuong boasted that to achieve that success, in addition to the propaganda and promotion work of the district and the province, the people of Khau Trang are also one of the extremely effective communication channels to bring the image of pear flowers far and wide. Instead of just knowing how to go to the fields to grow corn, rice, and dig bamboo shoots, the villagers have now mastered the technology to develop the economy .

Ms. Dang Thi Nhung, Dao ethnic, Khau Trang village, one of the experts in promoting local tourism on digital technology platforms of the village shared: In the past, to promote pear flowers, we could only take photos and post them on social networks. But now, livestream helps us convey more realistic images and sounds. People can feel the beauty of pear flowers and the festival atmosphere right at home.

Smart agricultural model of people in village 11, Kim Phu commune (Tuyen Quang city).

Ms. Nhung said: “Homegrown” livestream videos not only help promote the image of pear flowers in her hometown but also bring unexpected economic efficiency. Many tourists after watching the livestream decided to come to admire the beauty of pear flowers, experience the festival, and stay in the locality.

Ms. Ton Nu Nam Phuong, a tourist from Hue city, excitedly said: “I learned about the pear blossom festival through a livestream video on Facebook. The images of pure white pear blossoms and traditional dances inspired me to come here. And I was not disappointed, the beauty here is even more wonderful than in the video.”

The “muddy-handed” farmers in Yen Phu (Ham Yen) now also master technology, effectively applying it to production and consumption activities. Mr. Nguyen Van The Anh, Minh Phu village 1, Yen Phu commune (Ham Yen) shared: The 4.0 industrial revolution has changed the habits of society, most people now shop online. Grasping the trend, he also switched to online sales.

With the Theanh22 account on the tiktok channel, Mr. The Anh promotes, introduces, and sells his hometown tea products to consumers nationwide. Mr. The Anh said: Product quality and reputation are top priorities, so his sales channel has attracted thousands of followers and orders.

Comrade Nguyen Dai Thanh, Deputy Director of the Department of Agriculture and Environment, Standing Agency of the Steering Committee of the National Target Program on New Rural Development, affirmed: Farmers are now very different from before, no longer "muddy feet, muddy hands" or "deep plowing, hoeing", they have quickly mastered technology, exploited and skillfully applied it to production activities, bringing high economic efficiency. And it is these digital farmers who are forming a smart village and commune community in the process of building new rural areas.

Challenges and solutions

Digital transformation is creating a revolution to improve production efficiency and reduce human labor, especially in the agricultural and rural areas, which are still considered to be the development gap. However, building smart villages and smart communes also poses many challenges. These include the difference in technology levels between regions, lack of synchronous technology infrastructure, lack of highly qualified human resources and cyber security issues...

Comrade Trieu Van Lanh, Vice Chairman of the People's Committee of Hong Thai Commune (Na Hang) admitted: Digital technology is creating a clear change in the local socio-economic development. However, there are still difficulties for Hong Thai to make a breakthrough: The rugged terrain limits the development of information technology infrastructure, in addition to the uneven level of awareness and economic life of the people, so it will be difficult to invest in developing and applying information technology synchronously in production and daily life of the people.

Not only Hong Thai, in the communes in rural areas, the information technology infrastructure is developed but there is a lack of quality human resources. According to comrade Ha Xuan Khanh, Chairman of the People's Committee of Duc Ninh commune (Ham Yen), the young labor force with knowledge and mastery of technology often does not stay in the countryside, the path they choose is to work in the city and industrial parks. Therefore, building smart villages or specifically developing smart agricultural models in the commune will be limited.

Comrade Nguyen Dai Thanh, Deputy Director of the Department of Agriculture and Environment, said: To overcome these challenges, it is necessary to have the participation of the entire political system, the cooperation of the community and businesses. It is necessary to promote training, improve the technological level of rural people, build a synchronous information technology infrastructure, ensure network security...

Building smart villages and smart communes is an important step in the process of building new rural areas. This is an opportunity for rural people to access the achievements of science and technology, improve the quality of life and contribute to building a modern and sustainable rural area.

Source: https://baotuyenquang.com.vn/diem-nhan-nong-thon-moi-208629.html