Recently, many Thai films have been popular and achieved high box office success in the Vietnamese market.
The Thai horror film "Tee Yod: The Organ-Eating Demon" Part 2 has achieved high box office revenue in Vietnam following the success of the first part. Previously, the film "Grandma's Legacy" also grossed a lot at the box office when it was screened in Vietnamese theaters.
Continuously setting records
"Tee Yod: The Organ-Eating Demon" Part 2 tells the story of Yak's (Nadech Kugimiya) family life three years after they were possessed and their internal organs devoured by a demon. Despite his family's pleas, he relentlessly searches for clues about the mysterious black-robed spirit to avenge his sister. Yak discovers that the organ-eating demon is being nurtured and controlled by the powerful sorcerer Puang, who lives in seclusion in the "forest of death" Khamod...
"Tee Yod: The Organ Eater," directed by Taweewat Wantha, stars Nadech Kugimiya, Denise Jelilcha Kapaun, Nutthacha Jessica Padovan, and others. The first part of this film was released in Vietnam in 2023, grossing 54 billion VND, surpassing the previous "Descendants of the Demon" (35 billion VND).
Part 2 of "Tee Yod: The Organ Eater" opened for early screenings on October 10th and quickly grossed approximately 25 billion VND (equivalent to 1 million USD) with over 333,000 tickets sold. This result set a record for the fastest Thai film to reach 1 million USD in Vietnam to date. This achievement led the distributor to decide to open additional early screenings from October 14th to 17th, before the official release on October 18th.
As a result, "Tee Yod: The Organ Eater" Part 2 grossed 52 billion VND from early screenings alone. According to statistics from Box Office Vietnam, as of noon on October 27th, Part 2 had grossed over 86.8 billion VND and is still showing in theaters – surpassing Part 1 to become the highest-grossing Thai horror film in Vietnam.
During a recent promotional event for the second part of the film in Ho Chi Minh City, actor Nadech Kugimiya commented on the reasons behind the film's success with Vietnamese audiences: "I think Thailand and Vietnam are both countries in Southeast Asia, with similarities in social life and culture, especially regarding spirituality. Perhaps that's why this film resonated more with Vietnamese audiences than other films."
Previously, the Thai film "Grandma's Legacy" - directed by Pat Boonnitipat, which explores the theme of family relationships - also achieved impressive box office success. Released on June 7th, the film quickly won the hearts of Vietnamese audiences and grossed over 89 billion VND. The film tells the story of a young man named M (played by Billkin) who unexpectedly learns from his mother that his grandmother has cancer. Remembering his cousin Mui, who inherited a house from his grandfather, M hopes to inherit his grandmother's property and decides to return to his hometown to care for her in her final days.
In the short time he had left, M did everything to become his grandmother's "favorite grandson." However, having learned many valuable lessons about family ties, he no longer had the intention of inheriting the fortune as he had initially...
There is much to learn.
Given the development of Thai cinema, many in the industry believe that Vietnamese cinema has much to learn.
Film communications specialist Chau Quang Phuoc stated that "The Grandfather's Legacy" achieved a global revenue of $50 million (over 89 billion VND in Vietnam, $14.8 million in China, etc.) - far surpassing the Vietnamese film's record-breaking revenue, "Mai," which earned $21 million domestically and $2 million internationally.
"One of the factors contributing to the box office success of 'Foreign Heritage' is the effectiveness of Thailand's film distribution system in the international market. Currently, in terms of international distribution, Vietnamese films still cannot compare with Thai films," commented expert Chau Quang Phuoc.
According to experts, "Grandmother's Legacy" has a running time of 125 minutes. Meanwhile, most Vietnamese commercial films are limited to such a length. Sometimes, Vietnamese films shown in theaters are confined to 90-95 minutes or less, hoping to secure more screenings. Perhaps this is why most Vietnamese films, when released in theaters, have fallen short in terms of emotional impact on viewers, both domestically and internationally.
Ms. Vu Thi Bich Lien, CEO of Mega GS Entertainment and Media Group, expressed her concern: "Thai films often have good stories, excellent scripts, and beautiful, professional actors. Meanwhile, Vietnamese cinema still has limitations in terms of scripts and actors. Many actors in our country don't maintain their image and aren't dedicated to their profession. After participating in a few films and gaining some fame, they turn to business, selling goods online, or opening restaurants, spas, etc.; they don't focus on honing their skills."
Producer Hoang Quan believes that the recent success of Thai films in the Vietnamese market is due to the strong support their filmmakers have received from government authorities. For example, the platform... https://thai.film Developed with the participation of the Thai Ministry of Commerce, the Department of International Trade Promotion (DITP), and the "Thailand Where Films Come Alive" program, this collaboration has created an effective support channel, helping Thai films spread, connect with foreign partners, and easily enter the global film market.
According to insiders, Vietnamese cinema urgently needs the involvement of regulatory agencies to develop long-term support programs, not only in production but also in promotion at international film festivals and fairs. In addition, Vietnamese filmmakers should continue to explore distinctive cultural elements, invest in production quality, innovate in storytelling, and seek opportunities for international collaboration.
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