April 30th and May 1st holidays:

This year's April 30th and May 1st holiday lasts for 5 days, so many retailers have launched a series of attractive promotional programs to attract customers and stimulate domestic consumption.

Many attractive promotional programs

Central Retail Vietnam Group organized the "Proud of Vietnamese Agricultural Products 2025" event series. Photo: Thanh Hien

To celebrate the 50th anniversary of the Liberation of Southern Vietnam and the reunification of the country (April 30, 1975 - April 30, 2025), Central Retail Vietnam Group is organizing a series of events titled "Proud of Vietnamese Agricultural Products 2025," running continuously from now until May 7th, at GO!, Big C, and Tops Market supermarkets.

At the Go! Thang Long hypermarket (Cau Giay district), typical Vietnamese agricultural products, from fruits and vegetables to processed foods, are piled high on the shelves, attracting many consumers from Hanoi to visit and shop.

Mr. Nguyen Manh Hung (residing at alley 12 Mac Thai To, Cau Giay district) enthusiastically shared that the fruits here are attractively priced, fresh, delicious, and have a clear origin.

In particular, for this year's April 30th holiday, Central Retail's supermarket system is offering discounts of up to 50% on over 1,000 products, ranging from fresh and processed foods, wines, beers, soft drinks, to fashion clothing, local specialties, along with many attractive gifts.

The proportion of Vietnamese goods at Winmart consistently remains above 90%. Photo: Thanh Hien

At Winmart supermarket chain, the "good price" strategy is maintained throughout the year. However, this holiday season is an opportunity for the chain to intensify promotional programs and stimulate consumer demand. The percentage of Vietnamese goods at Winmart consistently remains above 90%.

A representative from WinMart stated that the promotional program will run throughout April and the first half of May. The highlight is the event from April 24th to May 7th, with discounts of up to 50% applied to all product categories.

"The system also strengthens cooperation with domestic and local producers to support the consumption of agricultural products, especially OCOP products," a WinMart representative said.

Go! Thang Long supermarket (Cau Giay district) is adorned with flags and flowers. Photo: Thanh Hien

To celebrate the holiday, Co.op Mart supermarket is also launching the programs "Celebrate the Holiday - Amazing Discounts", "Fresh and Delicious Feast - A Festive Celebration", offering alternating discounts of 15%-20% on food items for daily meals.

This year, to show appreciation to customers during the April 30th holiday, from now until May 6th, Lotte Mart supermarket chain is launching a "Super Sale" promotion with discounts of up to 50% and fixed prices on over 5,000 products for member customers.

The shopping mall was packed with customers.

On the first day of the April 30th - May 1st holiday, many people chose to stay in Hanoi instead of traveling or returning to their hometowns.

The entertainment and food court at Go! Thăng Long supermarket attracts many customers. Photo: Thanh Hien.

According to observations by reporters from HanoiMoi Newspaper, shopping malls such as Aeon Mall Ha Dong (Ha Dong district), Vincom Mega Mall Smart City (Tay Mo, Tu Liem district), Go! Thang Long… are always packed with people, especially in the food and beverage areas.

"Although I have to wait, I find it less tiring than having to leave the city these days. This morning, I read in the newspaper that the elevated section of Ring Road 3 and the Phap Van - Cau Gie expressway are experiencing traffic jams stretching for tens of kilometers," said Minh (from Nghe An province).

Aeon Mall Ha Dong shopping center was packed with people, mostly families coming to have fun and eat. Photo: Thanh Mai

According to AEON Vietnam, in order to meet the shopping and entertainment needs of people during the holiday season, AEON Vietnam has prepared sufficient goods and increased its workforce. AEON department stores and supermarkets nationwide have extended their operating hours, opening from 8 am to 11 pm.

With a five-day holiday period, AEON expects a 15-20% increase in customer traffic compared to normal days, especially in the evenings – peak hours for shopping and dining. The value of purchases is also expected to increase by approximately 5-10%, primarily focusing on ready-to-eat food, essential groceries, beverages, and fast-moving consumer goods.

Vincom Mega Mall Smart City shopping center attracts many visitors for entertainment and shopping. Photo: Thanh Hien

Similarly, observations at Vincom Mega Mall Smart City (Tay Mo ward, Nam Tu Liem district) also showed a large crowd, concentrated in the food and shopping areas.

Source: https://hanoimoi.vn/dip-le-30-4-va-1-5-tang-khuyen-mai-trung-tam-thuong-mai-dong-nghit-khach-700913.html