Innovation in leadership and cultural management methods

It is necessary to harmoniously combine heritage conservation and cultural industry development. Photo: PHUONG LAN

The Central Theoretical Council has just organized a training conference on the topic "Content, methods of leadership and management of culture and arts over 40 years of renovation: Situation, lessons and development orientations". At the conference, Associate Professor, Doctor Nguyen The Ky - former member of the Party Central Committee, Vice Chairman of the Central Theoretical Council affirmed: "This is an important occasion to update the Party's guidelines and viewpoints on culture and arts, while improving practical capacity, thereby forming high-quality theoretical and critical works. The ultimate goal is to build a theory and criticism of Vietnamese literature and arts that is national, scientific , democratic and humanistic - meeting the requirements of sustainable national development".

The conference is not only a place for theoretical exchange but also an opportunity for localities to reflect on the practice of cultural management in the area. The An Giang delegation attended the conference with a proactive and positive spirit, clearly demonstrating their determination to link theory with the practice of local cultural development. Dr. Nguyen Trung Hieu - lecturer of the Faculty of Tourism and Culture - Arts, An Giang University commented: "The greatest value of the training conference is to promptly update new theories in research and management of culture and arts, especially in the current context when culture is increasingly diverse and art is developing in many dimensions. Theorists and managers need to have a thorough view and correctly assess the value to avoid misidentifying cultural and artistic phenomena."

According to Dr. Nguyen Trung Hieu, in the coming time, special attention should be paid to improving the quality of the staff working in culture and arts. No matter how profound the theory is, it cannot be effective without a team capable of applying it in practice. On the contrary, without a solid theoretical foundation, creative activities and cultural management can fall into a state of confusion, even counterproductive. Therefore, a clear orientation in approaching, evaluating, and disseminating cultural and artistic values is extremely necessary. Only then will the public have the basis to absorb, enjoy, and receive authentic values, creating motivation for healthy and sustainable cultural development.

In An Giang, in recent times, the management, planning, investment and conservation of cultural heritage have received special attention. Many cultural and historical works have been built and renovated, notably the locality has 5 more national intangible cultural heritages, typically the Ba Chua Xu festival on Sam mountain. Currently, the province is completing the dossier to submit to UNESCO to recognize the Oc Eo - Ba The cultural relic as a world cultural heritage. This is an important premise for An Giang to develop cultural industries such as cultural, spiritual, ecological tourism, music , cinema, creative design, etc.

In the period of 2025 - 2030, An Giang identified cultural and human development as one of the three strategic pillars. The province prioritizes taking care of the cultural and spiritual life of the people; at the same time, promoting the preservation and promotion of heritage values associated with sustainable tourism development. Completing the system of cultural institutions from the province to the grassroots, along with the restoration and embellishment of historical relics, and the construction of cultural spaces in key areas are practical solutions being implemented.

In particular, An Giang will focus on investing in and upgrading cultural and sports institutions and building a plan to implement the strategy for developing cultural industries in the period of 2026 - 2030, in which the socialization of cultural, artistic and sports fields associated with local tourism strengths will be promoted. Traditional festivals such as Via Ba Chua Xu in Sam Mountain, Bay Nui Bull Racing Festival or heritages such as Oc Eo - Ba The will be exploited more effectively, contributing to socio-economic development, creating livelihoods and jobs for people.

The highlight of An Giang’s cultural development strategy is the combination of preservation and innovation, preserving identity, and applying digital technology to create new, unique cultural products that attract the public, especially the young generation. That is the strategic, modern and sustainable direction in the digital age.

From local practice and lessons learned from 40 years of innovation in the field of culture and arts, it can be affirmed that for culture to truly become a “spiritual foundation of society”, a goal and driving force for development, management thinking must be strongly and creatively innovated but not far from national identity. The harmonious combination of heritage preservation and cultural industry development is the key to enhancing the status of Vietnamese culture in the era of globalization.

PHUONG LAN

Source: https://baoangiang.com.vn/doi-moi-phuong-thuc-lanh-dao-quan-ly-van-hoa-a463537.html