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In 2024, Vietnam's tourism industry experienced a rapid recovery, welcoming a large number of visitors, with 17.5 million international tourists, a 38.9% increase compared to the same period in 2023; domestic tourists were estimated at 110 million. Total revenue from tourism was estimated at approximately 840 trillion VND, a 23.8% increase compared to the same period in 2023. According to Nguyen Anh Tuan, Director of the Institute for Tourism Development Research (Vietnam National Administration of Tourism, Ministry of Culture, Sports and Tourism ), these achievements were thanks to timely government policies, the efforts of localities, and effective cooperation and linkages among various units.
While acknowledging the remarkable development of Vietnam's tourism industry, Mr. Nguyen Anh Tuan also noted that the industry will still face many difficulties and challenges, including price increases, changing travel trends, and competition from the age of technology and AI.
Assessing tourism trends in 2025, Associate Professor Pham Hong Long, Head of the Tourism Department at the University of Social Sciences and Humanities, believes that after the Covid-19 pandemic, tourism trends have changed significantly, with a focus on individualization. Tourists will increasingly seek smaller group travel options such as family and friends, or independent experiences. “Tourists will favor hands-on experiences exploring nature, local culture, and wellness tourism. Many will choose independent travel, which will be a challenge for tourism businesses to upgrade their services and products in terms of both price and new experiences,” Professor Pham Hong Long shared.
Speaking on the sidelines of the conference, Nguyen Tien Dat, Vice President of the Hanoi Tourism Association, said that nowadays, with modern technology and the support of AI, tourists can easily search for and book cheap and attractive travel packages. This will be a major challenge for tourism businesses. "Building combo packages or designing products according to the needs of each customer group and trends (such as organizing music events, tours exploring destinations based on popular movies) will be an effective approach," Mr. Nguyen Tien Dat stated.
How can we attract customers effectively?
One of the issues raised at the seminar "Tourism in the Time of High Prices" was the problem of fraud and impersonation faced by businesses and tourists. Nguyen Hoai Thu, Director of Saigon Tourist's Hanoi branch, suggested that tourists should choose reputable travel agencies when purchasing products and services, check the company's website for hotline numbers, and contact them directly instead of buying online from unknown sources.
Faced with these challenges, experts and tourism businesses have proposed solutions to attract tourists following new trends. According to Tran Kim Qui, Deputy General Director of FLC Hotel and Resorts, the company has developed all-inclusive combo packages for various customer segments, allowing early check-in, flexible cancellation and postponement policies, and seasonal promotions. Currently, the company is collaborating with transportation providers such as airlines and railways to create packages with attractive prices while still ensuring standard service. For example, all-inclusive combo packages include airfare and accommodation from Ho Chi Minh City to Ha Long, from Hanoi/Ho Chi Minh City to Quy Nhon (Binh Dinh); or a "zero-cost" railway travel experience to Quy Nhon. In addition, the company has developed comprehensive experiential tourism packages encompassing accommodation, relaxation, and dining. "With the rapid development of AI technology, we require our employees to keep up with trends and use various AI applications to improve productivity and work quality," said Ms. Tran Kim Qui.
According to Nguyen Hoai Thu, Director of Saigon Tourist's Hanoi branch, in addition to stimulating domestic tourism, the company has developed strategies to attract inbound tourists (foreign visitors). In particular, the company is focusing on attracting cruise ship tourists. “This year, we predict that international tourists with high spending power will come from Europe, the US, etc. We will launch products that offer tourists unique experiences exploring local culture as well as discovering top local delicacies,” Ms. Hoai Thu shared.
At the workshop, experts also offered various solutions for localities and organizations to attract tourists sustainably and avoid seasonality. Associate Professor Pham Hong Long suggested that coordination and sharing among destination businesses, travel agencies, and accommodation providers are necessary in organizing events to stimulate demand and promote cultural and spiritual tourism experiences. According to Nguyen Anh Tuan, Director of the Institute for Tourism Development Research, accommodation providers should implement policies to stimulate demand on weekdays and during off-peak seasons so that tourists can experience tourism on weekdays instead of weekends or peak seasons.
In 2025, Vietnam's tourism industry aims to welcome 22-23 million international visitors and 120-130 million domestic visitors. This is a high target given the numerous challenges facing the industry. However, tourism experts believe that with the efforts of the entire industry, it is confident that the set goals can be achieved.
Source: https://hanoimoi.vn/don-dau-khach-du-lich-thoi-bao-gia-696379.html
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