New impetus for PVFCCo - Phu My

The launch of a new brand image for Phu My, along with many additional solutions to add new momentum and revitalize existing one, has helped PVFCCo-Phu My undergo an impressive transformation.

The launch of a new brand image for Phu My, along with many additional solutions to add new momentum and revitalize existing one, has helped PVFCCo-Phu My undergo an impressive transformation.

New look, new spirit

In 2024, PVFCCo's Phu My Urea Plant celebrated its 20th anniversary since its inauguration and commencement of commercial production. Over these 20 years, the PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo) has supplied nearly 20 million tons of high-quality urea to the market, making a significant contribution to transforming the face of rural Vietnam and ensuring national food and agricultural security.

Over the past two decades, the Phu My fertilizer brand has accompanied tens of millions of farmers and maintained close relationships with numerous domestic and international customers and partners. Its product range, including Phu My Urea and Phu My NPK, has become a national brand, consistently voted "High-Quality Vietnamese Product" by consumers for many years.

After more than 20 years of formation and development, PVFCCo has renewed its name and brand expression - Phu My. Photo: Duc Trung.

In early December, PVFCCo revamped its brand name and expression – Phu My. The Phu My brand name is now expressed and graphic in a modern style. The two words "Phu My" are written together as a single, unified block, along with the PVFCCo flame logo, becoming the parent brand name of the Corporation. The parent brand's turquoise color is a combination of green (from the fertilizer segment) and blue (from the chemical segment), which have also represented the Corporation for the past 20 years.

The highlight of the new brand image is the stylized letter Y with a red-orange dot above it, representing a plant spreading its branches upwards under the sun and people extending their arms in joyful welcome. This embodies the philosophy of putting people – employees, customers, partners, consumers – at the center, with the goal of "Prosperous Customers - Prosperous Partners - Prosperous Phu My People - Prosperous Investors - Prosperous Community".

Representatives of PVFCCo receive the award for 'Top 50 Most Efficient Companies in Vietnam' in 2024. Photo: Duc Trung.

Immediately after its launch, Phu My's new look appeared at the headquarters building, Phu My Fertilizer Plant, member units, product packaging, and at Phu My sales points and distributors.

According to the corporation's representative, this is not just a change in image, but also a symbol of the company's continuous innovation and creative spirit, affirming its focus on development in the fertilizer and chemical sector, and its commitment to always creating products and services that meet international standards, bringing prosperity to customers, partners, shareholders, and employees.

Rising powerfully to new heights.

Refreshing the brand image is one of many activities that PVFCCo is undertaking in 2024 to "add new momentum and renew old momentum."

Accordingly, in 2024, the Corporation strived to operate its production plants safely and stably, ensuring product output and quality; effectively market fertilizer and chemical products with efforts to strengthen cost management; increase market share and apply technological solutions - digital transformation in marketing, sales and customer care; strengthen financial management and risk management to ensure a sound financial situation and improve the efficiency of using existing assets; and accelerate the implementation of new investment projects.

These are considered the "backbone" task groups that will help PVFCCo realize its sustainable development goals in the coming period.

Mr. Phan Cong Thanh - General Director of PVFCCo at the 'Vietnam National Brand' Award Ceremony 2024. Photo: Duc Trung.

PVFCCo is also researching and developing plans to increase investment and expand its production and business scale based on the principle of optimally utilizing infrastructure and resources, integrating with the existing Phu My Fertilizer Plant and other petrochemical projects of the Vietnam Oil and Gas Group - Petrovietnam , and through mergers and acquisitions. PVFCCo will also increase investment and develop diversified, deeply processed products from the plant's existing products such as hydrogen peroxide (H2O2), DEF, etc.

In addition, there are solutions to strengthen corporate governance, restructure, increase the use of clean energy in production and business; focus on revitalizing PVFCCo's culture, personnel management, training, and improving salary and income policies for employees...

With these efforts, PVFCCo aims to best fulfill its important plan targets for 2024, while also being honored with numerous awards such as "Top 50 Most Efficient Companies in Vietnam" in 2024; "Vietnam National Brand" in 2024; "Enterprise for the Community"...

Looking ahead to 2025, the PVFCCo team believes that with unity and solidarity in the spirit of "One team - One goal - One unwavering belief" and the new momentum that the unit has created and will continue to create, PVFCCo will strongly reach new heights.

Source: https://nongsanviet.nongnghiep.vn/dong-luc-moi-cua-pvfcco--phu-my-d416739.html