Many activities to preserve and promote heritage.
Implementing the Project on Management, Protection, and Promotion of the Intangible Cultural Heritage of Cham Pottery, giai đoạn 2025 - 2028 and beyond, the Department of Culture, Sports and Tourism has chaired and coordinated with relevant agencies, units, and localities to carry out many tasks to protect and promote the value of Cham pottery heritage. Specifically, the department organized 4 pottery training classes at Bau Truc pottery village (Ninh Phuoc commune) with more than 150 participants. Through these classes, students were guided in traditional crafting techniques such as: clay preparation, hand-shaping, open-air firing, design improvement, and product diversification to suit market needs. Propaganda, promotion, and community awareness-raising activities were regularly implemented through exhibitions and demonstrations of pottery making at cultural events and festivals. The Department of Culture, Sports and Tourism directed the Provincial Museum to carry out the work of inventorying, collecting, and documenting the heritage; To build a database to support the introduction and promotion of Cham pottery in the future...
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The artisans of Bau Truc Cham pottery village are still diligently creating unique products. |
In 2025, the Provincial People's Committee organized an awards ceremony for the Cham pottery product design competition, awarding prizes to 5 selected products. Through the competition, the province selected exemplary product designs for promotional and diplomatic activities. Also in 2025, the province implemented the process of proposing the awarding of the titles of People's Artisan and Distinguished Artisan in the field of intangible cultural heritage. As a result, 7 Cham artisans and pottery makers met the criteria and standards to be submitted to the ministerial-level council for consideration of the titles. In addition, the Department of Culture, Sports and Tourism and the People's Committee of Ninh Phuoc commune continued to coordinate and support the Cham community of Bau Truc pottery village in maintaining the worship of the ancestral founder of pottery making, Po Klong Can, at Po Klong Can Temple; and assigned the Provincial Center for Cultural Heritage Preservation to build a dossier for the Po Klong Can Temple as a provincial-level historical site to advise the Provincial People's Committee on ranking it as a provincial-level historical site according to regulations...
According to Mr. Le Van Hoa, Deputy Director of the Department of Culture, Sports and Tourism, after reviewing the situation, the tasks and solutions in the national action plan and program have generally been implemented in line with the orientation of urgent heritage protection and commitments to UNESCO. Community awareness of heritage values has gradually improved; the leading role of artisans and the community has been promoted; and promotional activities linked to tourism development have seen many positive changes. However, the implementation process still faces some difficulties and limitations such as: limited investment resources for conservation; inadequate infrastructure for production, display, and visitor reception in craft villages; difficulties in attracting young people to participate in vocational training; unstable product markets; and a lack of uniformity in mechanisms and policies supporting artisans and the development of traditional crafts.
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Artisans from Bau Truc pottery village will showcase their work at the National Achievements Exhibition in celebration of the 80th anniversary of the National Day of the Socialist Republic of Vietnam in 2025. |
Focus on implementing multiple tasks.
Recently, the Provincial People's Committee issued a document assigning specific tasks to each department, agency, and locality in the province to focus on implementing necessary tasks to protect and promote the value of Cham pottery heritage. Specifically, the Department of Culture, Sports and Tourism will organize the inventory, collection, and documentation of heritage; build and update a database on Cham pottery art; lead research and propose solutions to protect and promote heritage value in conjunction with socio-economic development; guide the Ninh Phuoc Commune People's Committee and the heritage practice community in establishing and maintaining clubs and practice groups; organize thematic activities, exchanges, and teaching among artisans. The Department will also lead and coordinate the organization of training, nurturing, and teaching pottery making skills to the younger generation; develop training content and programs suitable to practical needs and market demands; and coordinate the connection of artists and designers to participate in creating and developing Cham pottery art products. The department aims to enhance the aesthetic value and practical application of products while preserving traditional identity. Simultaneously, it is tasked with leading information, communication, and community education activities to raise social awareness of heritage values; advising on the construction of exhibition spaces for product display and introduction; gradually developing a plan to establish a Cham Ceramic Art Museum in Khanh Hoa province; implementing brand building and development activities; promoting products on digital platforms; and supporting domestic and international product distribution.
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Tourists visit and shop at the Bau Truc Pottery Village Production and Exhibition Center. Photo: THANH XUAN |
According to artist Tran Ha, Chairman of the Provincial Association of Literature and Arts, following the direction of the Provincial People's Committee, in the coming time, the association will encourage artists with expertise in Cham pottery to collect and compile documents on "Cham Pottery Art". This includes documenting stories, legends, and traditional pottery-making experiences to preserve knowledge for future generations; researching pottery shaping techniques; evaluating and analyzing the artistic and aesthetic value of Cham pottery art products; developing scientific research projects on pottery; creating, publishing, and promoting the heritage through various forms of literature and art; and coordinating exhibitions and displays of Cham pottery art products locally and nationwide to introduce and promote the heritage's value. The association will also coordinate the organization of festivals and cultural and artistic events, integrating content about pottery making to create a space for exchange among artisans and promote the heritage to the public and tourists.
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Artisans demonstrate the crafting of Bau Truc pottery at an exhibition held in Nha Trang ward. Photo: HONG NGUYET |
According to the leaders of Ninh Phuoc commune People's Committee, the locality will take the lead in developing and implementing a plan to protect and promote the artistic value of Cham pottery making, linked with the development of Bau Truc pottery village; focusing on investing in and upgrading the village's infrastructure; managing and effectively exploiting resources in conjunction with community tourism development; building and operating a website to promote Bau Truc pottery village; consolidating and improving the capacity of the village management board, ensuring effective and proper operation. The locality will also strengthen management and improve the efficiency of the Bau Truc Cham Pottery Cooperative; support production households and members in participating in production and product consumption linkages to increase income; proactively create conditions for artisans and production facilities to access raw materials, production space, and expand consumption markets; and connect with trade and tourism promotion programs.
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Tourists visit and experience pottery making at the Bau Truc Pottery Production, Trade and Service Cooperative in Ninh Phuoc commune. Photo: HONG NGUYET |
With the active implementation of necessary tasks, it is hoped that by the end of September, the province will have a report to submit to the Ministry of Culture, Sports and Tourism with vivid data demonstrating the outstanding results in preserving and promoting the value of the intangible cultural heritage of Cham pottery making. This will serve as the basis for reporting to UNESCO in accordance with regulations and move towards the main goal of striving to have Cham pottery making removed from the list of intangible cultural heritage in need of urgent safeguarding and recognized as a representative intangible cultural heritage of humanity by 2028.
According to Article 29 of the 2003 UNESCO Convention, heritage sites in need of urgent protection are required to submit progress reports every four years. Therefore, from November 2022, the date UNESCO decided to inscribe Cham pottery as an intangible cultural heritage in need of urgent protection, the deadline for the first reporting cycle is the end of 2026. The report must meet stringent criteria regarding: the results of the restoration of pottery art; the growth in the number of practitioners and the number of inscribed artisans; and the positive impact of the heritage on the development of the community's life.
Source: https://baokhanhhoa.vn/van-hoa/nghi-quyet-so-80-ve-phat-trien-van-hoa-viet-nam202605/giu-gin-phat-huy-di-san-gom-cham-42c0882/
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