Phu Yen province has a rich history and profound culture, with 2 special national monuments and 21 national monuments.
The distinctive cuisine of Phu Yen
In particular, Phu Yen's cuisine, with its famous specialties such as Song Cau lobster, Cu Mong lagoon crab, Son Hoa sun-dried beef, and ocean tuna, is favored by many tourists. "The harmonious blend of beautiful nature, simple people, and unique culture has created the beauty, attractiveness, and friendliness of Phu Yen," Mr. My observed.
If Phu Yen relies solely on its scenic attractions, it will not be able to retain tourists.
However, tourists visiting Phu Yen usually don't stay long, averaging only 3 days and 2 nights. Mr. Tran Minh Duc, Deputy Director of Long Phu Tourism Company, said that although Phu Yen possesses many famous scenic spots, it's not enough to attract tourists to stay longer due to a lack of entertainment and recreational services. The number of standard accommodation facilities is very low, with only about 7,400 rooms, while a neighboring province has around 16,000 rooms. Accommodation prices in Phu Yen are also much higher than in Khanh Hoa.
In terms of cuisine, Phu Yen has many delicious dishes, but information about them is lacking. For example, when tourists visit Da Lat, many restaurants offer "Phu Yen chicken hotpot with basil leaves." However, when tourists come to Phu Yen and want to enjoy this authentic dish, they don't know where to find it.
"Phu Yen is famous for its tuna, lobster, and many popular local dishes such as seven-course ethnic pork, sun-dried beef with Son Hoa ant salt dip… but tourists lack information about these delicious dishes," Mr. Duc said. This shows that the promotion of Phu Yen tourism still has many limitations.
It is necessary to build a tourism brand for Phu Yen.
Furthermore, tourism service establishments often operate independently, with little mutual support in building a shared tourism brand. Phu Yen has many famous fish sauce villages such as Ganh Do, My Quan, and Yen… but if tourists visit any restaurant, large or small, in Phu Yen, they will find it difficult to order a bowl of fish sauce that is handcrafted in these villages.
Most restaurants serve customers industrially produced dipping sauces. It's not that tourists don't appreciate the taste of pure fish sauce, but rather that the higher price makes serving it less profitable than using industrially produced sauces. As a result, even in their own homeland, traditional craft products struggle to gain a foothold.
Phu Yen province is focusing on developing tourism into a key economic sector by 2030. This will be difficult to achieve if Phu Yen fails to retain tourists.
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