The dream of Vietnamese art reaching the world stage.

Singer Duc Phuc's victory at the Intervision International Music Competition 2025 inspires a great aspiration: to transform individual efforts into collective strength, so that Vietnamese culture and art can truly conquer the world with their unique identity and strong spirit of integration.

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Reaching out to the world with identity and creativity.

On the dazzling stage, the poignant and powerful voice of the young Vietnamese artist captivated the judges and international audience, bringing about a moment of complete triumph. The moment Duc Phuc lifted the championship trophy was not simply recognition in a competition, but also an affirmation: Vietnamese art is capable of reaching the world through its own unique identity and creativity.

Duc Phuc enters Intervision 2025 through a serious and persistent artistic journey. Having emerged from a domestic music competition, he has steadily proven himself, from his vocals and performance style to his affection for his audience and his ambition to reach further. This is not only the result of talent, but also of willpower, effort, and belief in the true value of art. He represents the maturity of the young generation of Vietnamese artists, daring to assert themselves, carrying the essence of the nation, while simultaneously being ready to learn, create, and integrate with global trends.

Singer Duc Phuc becomes the winner of the Intervision International Music Competition 2025. Photo: FBNV

This success is not just the victory of an individual. It is also the shared pride of millions of Vietnamese hearts – those who have always hoped for the day when Vietnamese artists could step onto the world stage and be honored as they deserve. Duc Phuc's success is a reflection of that belief, igniting a strong aspiration that Vietnamese art can – and certainly will – conquer new heights.

This victory provides a boost of morale, enabling Vietnam's cultural industry to confidently move forward in asserting its position on the international map. Looking further ahead, Duc Phuc's success at Intervision 2025 is a valuable opportunity for Vietnam to begin a bigger story: transforming each individual artist into a "cultural ambassador," contributing to shaping the national brand in the era of the creative industry.

In today's world, culture is no longer just a spiritual value to be enjoyed, but has become a fiercely competitive field, like any other economic sector. Countries that understand this have continuously invested in building internationally renowned "artistic stars" as a way to project their national image to the world. South Korea is a prime example. Since the 1990s, they have had a clear strategy to make K-pop, film, fashion, and cuisine global brands. Groups like BTS and Blackpink, and films like Parasite and Squid Game, have contributed to making South Korea a creative hub in Asia. Japan has also achieved something similar with anime, manga, and musical legends like Utada Hikaru.

Vietnam, with its rich cultural heritage and the strong creativity of its younger generation, is perfectly capable of achieving this. We don't lack talent or ambition; we just need a sufficiently strong cultural and artistic ecosystem to elevate them.

Transforming individual talent into a national brand.

To transform individual success into collective strength, we need a national cultural branding strategy. Each artist and each artistic product can become a "mini-brand," linked to the "big brand"—the Vietnamese brand. When a singer wins an international award, it should be viewed not only from a musical perspective, but also as a strategy to promote the image of the country. Just as when an athlete wins an Olympic medal, people remember the nation that produced them. In the arts, success also carries similar symbolic significance, and it becomes even more meaningful in an era where "soft power" is a decisive factor in determining a nation's standing.

Singer Duc Phuc and his production team. Photo: NOMAD

From this, the question arises: Does Vietnam have sufficient mechanisms and policies to capitalize on individual successes like that of Duc Phuc? The reality shows that many of our talented artists have ventured into the international arena, but after a brief period of fame, they return to their familiar routines, lacking the support to reach even greater heights. With a synchronized strategy, and with the involvement of the State, businesses, and the community, these individual successes can become a powerful, continuous flow, creating a brilliant Vietnamese cultural brand on the world map.

In the era of globalization, an individual artist, no matter how talented, will find it difficult to conquer the world without a supporting ecosystem, from training, production, and distribution to media and management. It is the cultural industry that serves as a "launchpad," enabling individual talent to become a collective symbol, allowing a work of art to transcend language and cultural boundaries and reach the hearts of global audiences.

Vietnam has clearly identified the cultural industry as one of the pillars of national development, encompassing 12 sectors. Among these, music and performing arts have great potential, especially when combined with the power of digital technology and online platforms. However, to realize this potential, long-standing obstacles need to be addressed: a lack of systematic investment mechanisms, the absence of a system for training artists to international standards, a fragmented performance market, and unprofessional international promotion efforts.

Duc Phuc's performance at Intervision 2025 showcased rich Vietnamese culture. Photo: FBNV

A strong cultural industry will help Vietnamese art escape its isolated state and become a vibrant, enduring force. Then, victories like Duc Phuc's will no longer be rare events, but milestones in the journey of integration. Most importantly, culture and art will truly become a creative economic sector, contributing to the national GDP and affirming Vietnam's position as a new creative hub in the region.

To realize the aspiration of becoming a developed, high-income country by 2045, economics, politics, and science and technology are indispensable pillars, but culture and art are the soul, the intrinsic strength, and the pride that unites millions of Vietnamese hearts at home and abroad. When Vietnamese art reaches the world, it is also the moment when Vietnam affirms its position through a gentle yet sustainable path: the path of culture.

The time will come when the world will remember Vietnam not only as a dynamic economy and an attractive tourist destination, but also as a creative powerhouse, where art becomes a bridge connecting people, spreading humanistic values, peace, and love. That dream is being kindled, and each of us – from artists, managers, businesses to the general public – has a role to play in making that dream a reality.

According to daibieunhandan.vn

Source: https://baocamau.vn/giac-mo-nghe-thuat-viet-nam-vuon-tam-the-gioi-a122541.html