Golden Bridge - the symbol of Da Nang tourism that has captivated the international media
The "revolution" of tourism products
Da Nang is located between three world cultural heritages: Hue Ancient Capital, Hoi An Ancient Town, My Son Sanctuary. It is this location that has turned Da Nang nearly 20 years ago into a "transshipment place" bringing tourists to tourist destinations, while the city of Han River - just a "temporary stopover".
Statistics for the first half of 2007, Da Nang welcomed about 577.400 visitors, the number of days of stay was only 1,67 days for international visitors, 1,62 days for domestic tourists. Average spending is 470.000 VND/domestic visitor/day, international visitor is 50 USD/person/day. The reason for these meager numbers is the poverty of tourism products.
Not accepting forever as a "transshipment point", while possessing beautiful natural resources with enough rivers - mountains - sea - forests, Da Nang has rolled out the red carpet to attract investors, determined to make a "revolution". on tourism products. In 2007, in response to that burning desire, there were enthusiastic investors fighting back and forth, working together to put Da Nang on the tourist map. It was also the time that marked the appearance of Sun Group with the largest project in the Central region at that time: Ba Na Hills.
Sun World Ba Na Hills with world-class categories
At that time, the mountain peak was already a tourist destination, but the old accommodation businesses here only had guests in the three summer months, at the end of the season, they had to take down the blankets, televisions, and refrigerators. It was only on March 25.3.2009, 1.500 - when the first cable car was put into operation, with a capacity of serving XNUMX guests/hour, that Ba Na really "wake up". In turn, cable car routes that achieved many Guinness World Records were born, bringing millions of tourists from all over the world to enjoy the scenery and enjoy the high-class entertainment paradise on the top of Chua Mountain.
After more than 16 years, Sun World Ba Na Hills has become a world-class resort. French Village with ancient castles such as "miniature Paris"; Le Jardin d'Amour garden area with 10 brilliant flower gardens all year round; Fantasy Park indoor entertainment area 21.000m2; The 100-year-old Debay wine cellar from the French colonial period is still preserved to this day; “The most romantic hotel in the world” Mercure Danang French Village Bana Hills, dozens of high-class restaurants, daily art shows, year-round festivals…
In particular, the appearance of the Golden Bridge in mid-2018 contributed significantly to making Da Nang a must-visit destination for global tourists. Thanks to proper investment, Sun World Ba Na Hills was named "World's Leading Iconic Tourist Attraction 20221" at WTA - the Oscars of world tourism.
Ba Na Hills has set a milestone for the rise of a new "destiny" for Da Nang, bringing the role of "transshipment point" far into the past...
InterContinental Danang Sun Peninsula Resort
Spectacular "backstream"
After starting the first cable car route to the top of Ba Na, the "groundbreaking" of large investments continued, with the only goal: to quickly supplement Da Nang with high-quality, high-quality tourism products. level, different to… welcome the new "destiny".
In 2017, Da Nang was chosen to host APEC. InterContinental Danang Sun Peninsula Resort is a resort honored to welcome heads of state at APEC - the world's most important and prestigious event.
Built not long after Ba Na Hills, InterContinental Danang continues to set a new peak for Da Nang tourism with 4 times receiving WTA's "World's Most Luxurious Resort" award and countless other international awards. , making the world "take its hat off" to the "wonder" resort on Son Tra peninsula. That miracle was created by the handshake between developer Sun Group and famous architect Bill Bensley.
It is no exaggeration to say that Da Nang deserves the title of a tourist mecca, after only a decade of embarking on creating a modern and high-class tourism infrastructure system. In the period 1 - 2008, the number of accommodation establishments in Da Nang increased by 2018 times, especially the number of 5,4 - 3 star rooms increased by nearly 5 times. The banks of the Han River are shimmering and luxurious with a series of luxury hotels such as Novotel Danang Premier Han River…, with the appearance of world famous brands: Hilton, Accor, Marriott, Sheraton… My Khe beach is gorgeous. with 22-4 star resorts, such as Premier Village Da Nang Resort - "The world's leading family villa resort". Or the latest in 5, Japan's Mikazuki Group invested 2019 million USD in Xuan Thieu beach to build the first 100-star hotel in Da Nang Bay. Nearly 5 of the world's leading hotel groups have been present on the Vo Nguyen Giap "billion dollar" route connecting Da Nang with Hoi An…
The banks of the Han River are sparkling and luxurious with a series of luxury hotels such as Novotel Danang Premier Han River…
It's about accommodation infrastructure. In terms of entertainment, besides the "monument" of Sun World Ba Na Hills, Da Nang also owns a classy Asian Park, recently APEC Park has also been invested. In 2022, Korea's leading travel retail group Lotte Duty Free opened a large-scale duty-free store in the center of Da Nang, adding a high-end shopping destination for residents and visitors to Danang. In the past three years, despite being affected by the Covid-19 pandemic, Sun World Ba Na Hills has constantly renewed and enhanced the experience for visitors with new products and services. In the coming time, this place will also continue to be invested and upgraded to become the center of entertainment tourism not only of Da Nang, but of the world.
In order to diversify tourism products, Han River city also treats visitors with a jubilant festival atmosphere all year round throughout the month, with the brand name Da Nang International Fireworks Festival, attractive events such as the music festival. , street carnival, a series of unique and colorful festivals at Ba Na Hills, Asia Park, Ironman 70.3 Vietnam, Danang Golf Tourism Festival... In 2022, surpassing the top 8 destinations in Asia such as: : Bangkok – Thailand, Beijing, Shanghai – China, Hong Kong, Macau, Kuala Lumpur – Malaysia, Seoul – Korea, Singapore, Da Nang have been honored as “Asia’s Leading Festival and Event Destination” ASIAN". This is the second time the city has received this prestigious award.
It can be said that investment in tourism products is a strategic "move" that brings a "new destiny" to Da Nang. From 2009 to 2018, the number of visitors here increased by 463%. In 2019 (before the pandemic), Da Nang welcomed 8,6 million visitors, of which international visitors reached 3,5 million. Da Nang was ranked the highest according to the assessment of the Vietnam Provincial Tourism Destination Competitiveness Index (VTCI) - announced by the Tourism Advisory Council on January 18.1.2022, XNUMX.
A collection of unique and classy products has helped Da Nang tourism "change the throne" spectacularly. However, Da Nang's investment, renewal and enhancement of tourism products and diversity of experiences for tourists will certainly continue to be considered as "trumps" in many subsequent development stages.
