Recently, music shows on Ha Long Bay have not only contributed to the development of the night-time economy but have also become a unique tourism product bearing the distinct brand identity of Ha Long, Quang Ninh.
Cruise ships are like floating stages on Ha Long Bay.
Music tourism is understood as a combination of enjoying musical entertainment events with sightseeing and relaxation. In recent years, the appeal of Ha Long Bay has grown significantly with the emergence of numerous unique music shows on luxurious cruise ships. The beautiful setting of Ha Long Bay, along with the appearance of renowned singers performing amidst the natural wonder, always attracts large audiences who come to watch and experience the tourism services at the destination.
Many cruise ships have organized musical performances, such as: Sea Octopus, Ambassador, Paradise Delight, Pacific, Iris, Grand Pioneers Cruise, Elite Of The Seas Lan Ha, Scarlet Pearl Ha Long, Capella Ha Long… This model combining tourism and music allows visitors to admire the shimmering scenery of Ha Long Bay like a watercolor painting while listening to music and enjoying the distinctive seafood cuisine of Quang Ninh province.
The Ambassador cruise ship regularly hosts shows.
Keeping pace with the trend of incorporating music into nighttime cruise experiences, Paradise Delight, despite its capacity of up to 360 guests, is frequently fully booked. While the cruise passes by various attractions in Ha Long Bay, tourists can enjoy delightful culinary experiences and watch artistic performances directed by Hoang Nhat Nam. To enhance the cultural experience for guests, Paradise Delight features an open-plan design with large glass walls, offering panoramic views of the entire Ha Long Bay. From this stage, guests can admire the beauty of the natural heritage site and world wonder. Notably, since April 2023, the "Dance of the Sea" program has been offered to guests, recreating the legend of Ha Long Bay through music, dance, and light.
Similarly, since 2023, "Love in the Bay" is a musical program organized by Asia Luxury Cruises Corporation (APC), the owner of the Ambassador cruise ship. The stage is set on the deck of the 5-star cruise ship, which can accommodate 500 people at once, allowing guests to admire the majestic natural wonder while enjoying performances by top Vietnamese music stars. Music has become a catalyst, contributing to the desire of tourists to explore and create lasting memories when visiting Ha Long Bay.
Singer Kai Đinh performs with a band.
Starting this summer, the fourth season of the "Crossroads of Time - Love in the Bay" show was organized by APC Corporation in collaboration with FPT Television. Leading artists showcased their vocal talents in Ha Long Bay through musical performances held on Ambassador's 5-star cruise ship, amidst magnificent natural scenery, leaving a lasting impression. Not only did Ambassador attract famous singers, but their stage also generated excitement with talented dancers and the participation of DJs performing with a live band.
"Crossroads of Time" is a show that not only attracts tourists but is also recorded and broadcast on television to a wider audience.
Overall, music programs held on floating stages in Ha Long Bay are becoming more frequent, larger in scale, featuring famous artists, and delivering high-quality artistic performances. These new offerings demonstrate a creative and distinctive approach to tourism, effectively meeting the needs of tourists while also revitalizing Ha Long tourism. The changes in organization, harmoniously combining natural scenery and art, create music tourism products that contribute to the development of cultural industries and boost the night-time economy and heritage economy in Ha Long Bay.
However, to make music tourism in Ha Long Bay even more attractive, some music experts suggest that musicians in Ha Long should diversify their performing arts, combining music with dance, variety shows, creating realistic seascapes, and exploring traditional Quang Ninh music interspersed with cheerful light music, aiming for sustainable cultural development. In addition to famous and popular singers from across the country, they should also invite established artists from the province to perform.
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