In recent years, international hotel brands have gradually increased their presence in Vietnam. Currently, the entire market has nearly 200 international brand hotels, a sharp increase compared to about 50 projects in 2013.
In 2023, resort business in the majority of countries around the world has almost recovered to pre-pandemic levels, with more than 85% of markets recording high RevPar (revenue per available room) index. higher than the level in 2019. Particularly, Vietnam's recovery speed is slower when the RevPar index is still about 2019% lower than the 20 level, mainly due to low room rental capacity.
Mr. Mauro Gasparotti, Director of Savills, commented that business activities in urban areas such as Ho Chi Minh City and Hanoi recovered more quickly than coastal destinations. In particular, the average room selling price has nearly reached pre-pandemic levels. Ho Chi Minh City is also recognized as a destination with a faster rate of room capacity recovery than other destinations.
For the coastal resort market, Da Nang is currently leading the recovery speed thanks to the recovery of the Korean tourist market as well as the improvement in the frequency of international flights. Currently, on average, Da Nang receives about 25 flights every day from major cities in Korea, accounting for more than 50% of the total number of international flights to this coastal city.
The recovery speed of Vietnam's tourism industry is slower than other countries in the region
Meanwhile, the Nha Trang - Cam Ranh market still faces many challenges due to its heavy dependence on Chinese tourists before the epidemic. China is an important international tourist market for Southeast Asian countries when this region welcomed about 32 million Chinese visitors in 2019. Currently, although Chinese visitors have not returned to pre-epidemic levels, the market The school is recording many positive signs of improvement from this source of visitors.
“In Southeast Asia, Singapore and Thailand are two countries that are showing strong efforts to promote international tourism activities. Both countries are focusing on investing in infrastructure and improving immigration procedures to bring the best experience to tourists during their trip. In addition, both countries have effective strategies to advertise and promote destination images, attracting international tourist markets. One of them is the strategy of accompanying international artists, for example, performances by Taylor Swift and Bruno Mars have attracted the attention of international tourists, thereby promoting local tourism activities. . Although Vietnam had an impressive tourism development process before the pandemic, as well as possessing great potential to become one of the international tourist destinations, Vietnam still needs action plans to increase competitiveness with countries in the region", Mr. Mauro Gasparotti commented.
According to experts, focusing on sustainable development factors and using environmentally friendly materials is a trend that the market is interested in. Nowadays, customers tend to prioritize experiences that match their personal values. Therefore, projects that can communicate commitments to sustainable development and health factors will have many competitive advantages as well as the ability to add value in the long term.
