Over the past time, the Department of Industry and Trade has implemented many trade promotion activities to support enterprises, production facilities (CSS) and cooperatives (cooperatives) to advertise and find markets. In particular, organizing fairs and supporting participation in fairs is one of the activities that not only contributes to the promotion of Vietnamese goods in general and goods in the province in particular, but also helps consumers choose a variety of products. high quality chemicals.
Phuong Nguyet dried shrimp factory participates in the OCOP Trade Promotion Fair and Bac Lieu specialties in 2023. Photo: ML
Over the years, the work of supporting enterprises, cooperatives, and production facilities to participate in fairs and exhibitions in order to find markets, enter into joint ventures, and link production and consumption of products has been carried out by the Department of Industry and Trade as well as other departments and agencies. industries and localities are very interested. Many enterprises, production facilities, cooperatives, and OCOP subjects have promoted and expanded the goods consumption market and signed high-value economic contracts.
Particularly from the beginning of the year until now, the Department of Industry and Trade has supported enterprises, cooperatives, production facilities, OCOP subjects of the province to display and introduce goods at the 2023 Dong Nai Industry and Trade Fair and the Delta Industry and Trade Fair. Mekong River - An Giang in 2023; Implementing policies to support enterprises to participate in Industry and Trade Fair - OCOP Thai Nguyen in 2023. Recently, the Department has supported 12 enterprises, cooperatives, production facilities, OCOP subjects to exhibit and exhibit typical products, typical OCOP products of the province in Ho Chi Minh City. Ho Chi Minh. The Department has also supported enterprises, production facilities, and OCOP subjects to participate in the Trade Promotion Fair of OCOP products and specialties in Bac Lieu region from August 1 to 9 in Ho Chi Minh City. Bac Lieu.
Ms. Nguyen Thanh Thuy – owner of Thanh Thuy dry production facility (Dong Hai district), said: “In the past, we mainly produced a few items such as: dried fish fillet, dried goby, dried shrimp, and dried shrimp. After participating in fairs inside and outside the province, I grasped the needs and tastes of consumers, thereby producing more shrimp rolls, spring rolls, sour sauce... Products made with quality, ensuring hygiene and safety. Because of food safety, each fair not only helps me increase sales, but also connects and approaches many new customers.”
Through activities to support enterprises, cooperatives, and production facilities to participate in the fair, units have had the opportunity to survey people's consumption needs, find markets, expand product consumption networks and cooperate in development. production and business development. This is also an opportunity to build a culture of consumption of Vietnamese goods, connect businesses with the domestic market, promote the production and sales of products that are suitable for consumers' tastes and have competitive prices compared to foreign goods. , contributing to eliminating fake goods, imitation goods, poor quality goods in the market.
MINH LUAN
