More than 20 years of Vietnam National Brand program: Journey from quality to global position

In recent years, the phrase "Made in Vietnam" has become a familiar phrase, even bringing pride to the Vietnamese people. But few people expect that behind this brilliant success there is an important factor: the Vietnam National Brand Program (THQG). Originating in 2003, the program is not simply a commercial promotion tool, but also stands firm as a long-term strategy, aiming to help Vietnamese businesses affirm their brands. With constant efforts, Vietnamese brands have been strong enough to rise up and shine on the international stage.

Since being approved by the Government on November 25, 2003, the National Brand Program has gone through a long and challenging but equally impressive journey. Initially, the program only focused on supporting a number of typical enterprises, but over time and with the continuous efforts of both enterprises and the Government, the program has expanded in scale. Since 2008, when only 30 enterprises with 30 products were recognized, this number has now increased to 190 enterprises and 359 products, demonstrating the strong development of Vietnamese brands in building identity and protecting national brands.

The number of enterprises with products achieving National Brand status increased annually from 2008 - 2024.

Brand value is increasing day by day

In the context of an increasingly integrated global economy , building and maintaining products with a strong National Brand status has become an extremely important task. According to a report from Brand Finance in 2024, Vietnam ranked 32nd in the list of national brand values, with a remarkable figure of up to 507 billion USD. This achievement is not only the result of systematic trade promotion strategies from the Government, but also the tireless efforts of businesses, helping to enhance the national image and attract investment from international partners.

Over the past 20 years, many products with National Brands have proven their quality not only domestically but also globally. A typical example of this success is Vinamilk - Vietnam's leading milk brand, which has now reached 56 countries, affirming its solid position in the international food industry. With its strong expansion to the world, it has also shown that innovation and creativity are the keys to success. In addition, there are businesses such as TH True Milk, Nutricare, etc., all of which are increasingly making a strong mark on the Vietnamese brand on the world map.

Mr. Ngo Minh Hai, Chairman of the Board of Directors of TH Group received the National Brand logo from Prime Minister Pham Minh Chinh.

Continue to innovate, create and pioneer

In 2024, the National Brand Program will continue to promote business support policies to increase the competitiveness of Vietnamese products and help businesses integrate deeply into the global economy. The Government will continue to implement trade promotion solutions, along with increasing communication about the national brand. Factors such as "Quality - Innovation - Pioneering capacity" will be an important foundation to help Vietnamese businesses continuously develop and reach further in the international market.

Prime Minister Pham Minh Chinh and Minister of Industry and Trade Nguyen Hong Dien took a souvenir photo with enterprises honored to receive the National Brand title in 2024. (Photo: VGP/Nhat Bac)

Looking back on the journey of more than 20 years, the National Brand Program is not only a source of pride but also a driving force for Vietnamese enterprises to continue to conquer new heights and promote their brands. In the context of globalization and increasingly fierce competition, maintaining and improving the quality of products and services, while linking brands with cultural and historical values ​​of the nation, is a strategy that businesses need to aim for.

Time

Source: https://thoidai.com.vn/hon-20-nam-chuong-trinh-thuong-hieu-quoc-gia-viet-nam-hanh-trinh-tu-chat-luong-den-vi-the-toan-cau-207787.html