Focusing on family bonds is the dominant trend for the Mid-Autumn Festival 2023.

Given the current economic difficulties, one might expect mooncakes to receive less attention this year than in previous years. However, the opposite is true; long lines of people of all ages, from young to old, are quite common these days. Notably, many elderly family members are also visiting stores to personally select traditional flavors for their families.

The enduring appeal of traditional flavors

Although the market has seen the emergence of many new and innovative mooncake flavors, the position of traditional flavors remains incredibly strong. Ms. My Anh (30 years old, Ho Chi Minh City) shared: "My husband and I live with my grandparents, so every year we have to buy some traditional mooncakes. My elderly parents always love the familiar flavors and buy from a trusted source. These flavors are also enjoyed by younger people and children in the family, so they are always our family's preferred choice." Gift boxes with traditional flavors, safe for health, from reputable brands, and at affordable prices have become the choice of many consumers this Mid-Autumn Festival.

Among many long-established mooncake brands, SweetHome Bakery is one of the most reputable and trusted choices for the Mid-Autumn Festival. Besides its nearly 30-year history, the brand is also loved for its carefully selected, healthy ingredients and its team of top-tier pastry chefs. Over 60 types of ingredients are meticulously selected and processed according to expert recipes to preserve the original flavor while ensuring health benefits for consumers, creating a distinctive and high-class mooncake experience.

Ms. Thai (34 years old, Ho Chi Minh City), a regular customer of SweetHome Bakery, said: "Four years ago, a friend gave me a box of mooncakes from SweetHome Bakery. At the time, my whole family tried them and loved them; we found the cakes naturally sweet and very delicious. Since then, my family has become a regular customer of SweetHome Bakery until today."

Upholding the meaning of union

Besides its famous gift boxes for businesses, partners, and friends, SweetHome Bakery is also particularly dedicated to gift boxes for families. For example, the An Khang Gift Box contains 8 mooncakes (180g each), a suitable choice for families who love traditional flavors. This gift box features the mooncakes that have made the brand famous. Instead of the familiar 4-mooncake box, this year's gift box offers an 8-mooncake option, encompassing almost all the traditional flavors to please all family members. To help users fully convey their love, in addition to the flavors that adults in the family enjoy, when purchasing the An Khang Gift Box, users also receive mooncakes shaped like lions, rabbits, pigs, and money bags specifically for children.

For large, multi-generational families living together, the Phu Quy Gift Box containing 12 cakes (80g each) is a perfect choice. This gift box is a blend of traditional flavors and new flavors trending in 2023. With its diverse flavors, this is sure to be a suitable gift box that will appeal to both adults and younger family members.

Thank you

With nearly 30 years in the market, SweetHome Bakery has always taken "Caring for your health" as its guiding principle for continuous development. This is the driving force behind the company's creation of products with high nutritional value and strict food safety and hygiene standards. With passion and dedication to the pastry industry, Mr. Luu Lap Chanh, the founder of the brand, and his colleagues have undergone a process of research, testing, and selection of raw materials to create products that meet the established direction and criteria. This is the key factor that has helped SweetHome Bakery retain loyal customers and continuously win over new customers, especially young people.

Mr. Luu Lap Chanh shared: "Efforts to meet customer needs and bring the best products to consumers are practical ways to thank customers for trusting and choosing our products and services."

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