Director of the Market Management Department participates in livestream selling moon cakes

(Dan Tri) - The Mid-Autumn Festival atmosphere in Hanoi became more vibrant when leaders of the trade sector appeared on TikTok, promoting traditional moon cakes and calling for the preservation of Vietnamese specialties.

On the evening of October 3, the livestream session "Full Moon in the Old Quarter - Hanoi in My Heart" was broadcast on the TikTok channel "Hoan Kiem Rising" and attracted the attention of many people. Not only was it an online broadcast for promotional purposes, the event also attracted attention with the direct participation of many leaders of management agencies and local authorities.

Notably, the livestream session featured the appearance of Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development. Accordingly, Mr. Linh participated in introducing mooncake products, directly experiencing and evaluating the flavors of baked cakes with green rice filling, green bean and lotus seed filling, etc.

Mr. Linh even negotiated with brands to reduce product prices during the livestream session so that consumers could buy at a better price. Mr. Linh affirmed that his presence stemmed from his love for national cultural values, and at the same time called on people to join hands to preserve and promote local specialties.

In addition to Director Tran Huu Linh, Ms. Nguyen Hong Trang, Vice Chairman of the People's Committee of Hoan Kiem Ward (Hanoi) also appeared in the livestream session to introduce the to he product and organize mini games for viewers.

The event on the evening of October 3 is not an isolated case. Recently, the trend of state agency leaders participating in livestreaming to promote products is gradually becoming popular, contributing to promoting the consumption of Vietnamese goods and promoting regional specialties on digital platforms. This is considered a new way of doing things, when the management agency not only issues policies but also directly accompanies businesses and people in the process of consuming products.

Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development, participated in a livestream promoting moon cakes (Photo: Screenshot).

Reality has proven the effectiveness of this form. Typically, in the series of activities "Luc Ngan Lychee Week" in July, Mr. Pham Van Thinh - then Vice Chairman of the People's Committee of Bac Giang province (now Bac Ninh) - participated in a livestream sales session.

In front of the camera, he introduced lychee - a famous local specialty, directly answered consumers' questions and helped "close orders". As a result, in just one broadcast, more than 54 tons of lychee were sold thanks to the spread of the online channel.

Not only stopping at the formal factor, this activity also shows the transformation of management agencies in approaching digital platforms, accompanying businesses and people in the digital transformation of commerce, promoting the consumption of Vietnamese goods.

Source: https://dantri.com.vn/kinh-doanh/cuc-truong-cuc-quan-ly-thi-truong-tham-gia-livestream-ban-banh-trung-thu-20251004171013599.htm