Will the iPhone 15 be the most expensive smartphone in Apple's history?

The iPhone 15 has significantly higher production costs. Photo: 4RMD

Wedbush Securities analyst Dan Ives predicts that the price of the entire iPhone 15 lineup launching this year will increase by 10-20%. This means the starting price of the basic iPhone 15 will be around $899, $100 higher than the $799 price tag of the lowest-priced iPhone 14. The iPhone 15 Pro will also increase from $999 (in 2022) to $1,100 or $1,200.

According to Business Insider, the biggest price increase is for the iPhone 15 Pro Max. The price of this year's top-of-the-line device could start at $1,300 and go up to $1,800 for the 1TB version.

This could be Apple's most expensive iPhone ever, and also one of the most expensive flat-screen smartphones on the market. Most of the most expensive phones currently are foldable, such as the Samsung Galaxy Z Fold 4, which starts at $1,800 for the 256GB version and $2,159 for the 1TB version.

Digital Trends suggests the price increase may be due to rising manufacturing costs and inflation. Instead of incurring losses, Apple will pass these increased costs on to consumers.

Industry experts believe the upcoming iPhone 15 series will utilize many new components due to significant changes in specifications. Therefore, the product will increase in price by at least 10% compared to the previous model to accommodate supply chain costs. Foxconn, Pegatron, TSMC, and Largan are the contract manufacturers for the iPhone 15 production in the second half of this year.

The switch from Lightning to USB-C is the reason for the price increase of the iPhone 15. Photo: Bloomberg.

Last year, due to rising component costs and inflation, the price of the iPhone 14 also increased in several major markets globally. Specifically, the iPhone 14 saw a price increase of $80 in the UK, $33 in Australia, $146 in Japan, and $100 in Germany. Therefore, the Economic Daily News suggests that a similar situation will continue this year. The highest increase was $200 for the iPhone 15 Pro Max, also the largest price increase in Apple's history.

Analyst Dan Ives was correct in his previous predictions about the pricing of iPhone generations. He now predicts the average selling price of the iPhone 15, Pro, and Pro Max models will be around $925, which is $100 higher than the average selling price of iPhone generations over the past 18 months.

LeaksApplePro, an anonymous source known for its accurate Apple product leaks, also revealed that this year's iPhone will be more expensive. "The device has significantly higher production costs compared to the iPhone 14 Pro Max," the source stated, without providing a specific figure. According to Forbes' prediction, while the exact cost increase is unclear, the source suggests the iPhone 15 will likely see a substantial price hike.

Explaining the reason for the iPhone 15 price increase, Dan Ives suggests it may be due to Apple having to switch from the traditional Lightning port to Type C to comply with EU regulations. Additionally, since iPhones haven't increased in price in the US market since 2017, this could be Apple's decision to make a change.

According to experts, OLED screens are the most expensive components in the iPhone, potentially costing up to $80. This is followed by the camera and processor. Therefore, the cost of iPhone 15 components could increase even further compared to last year.

Analyst Ives stated that approximately 250 million iPhone users haven't upgraded to a new phone in the past four years. Therefore, he expects iPhone 15 sales this year to reach 235-240 million units. Demand for the iPhone 15 could further increase thanks to Apple's new smartphone line featuring Type-C instead of the traditional Lightning port.

Source: Zing

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