After years of minimal design changes to the iPhone, Apple has now embarked on an ambitious three-year overhaul of its most important phone line.

Starting with the iPhone 17 Pro Max, featuring a larger rear camera module and a new aluminum frame, the iPhone 18 Pro Max will be a crucial stepping stone before Apple releases its true "strategic weapon": the iPhone 20 Pro Max in 2027, coinciding with the 20th anniversary of the first iPhone. It's highly likely Apple will skip the iPhone 19 name, just as it skipped the iPhone 9.

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The iPhone 20 Pro Max will have a truly bezel-less display. Photo:Fpt .

According to new information and renders from the well-known source Jon Prosser, the iPhone 20 Pro Max could be the most audacious smartphone Apple has ever created.

The display offers a completely bezel-less screen, eliminating any distracting details.

Apple's biggest ambition with the iPhone 20 Pro Max is to create a device that is almost entirely screen. No bezels in the traditional sense, no Dynamic Island, and no punch-holes in the display.

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iPhone 20 Pro Max screen. Photo: Fpt.

Unlike older curved-screen phone models like Samsung's Galaxy Edge series, Apple reportedly doesn't want to create a distorted view of content on the sides.

Instead, the screen will curve gently on all four edges and blend seamlessly into the frame in a more natural way.

Users still get the feeling of using a nearly flat screen, but at the same time, the display bezels have almost completely disappeared.

Most notably, Dynamic Island will also be removed. Apple isn't replacing it with a "punch-hole" camera like many Android manufacturers are doing, but instead wants the entire Face ID sensor and selfie camera to be completely hidden under the screen.

If successful, this would be the biggest breakthrough for smartphones in years: bringing phone screens back to their original purpose, a seamless and distraction-free display space.