Effectiveness from innovation in tourism promotion and advertising
Statistics from Khanh Hoa Department of Tourism, in the first 8 months of 2024, the province welcomed more than 8 million overnight visitors (up 61.1% over the same period in 2023), reaching 88.9% of the annual plan. Of which, international visitors are estimated at more than 3.2 million (2.6 times higher than the same period), exceeding the annual plan by 6.7%; domestic visitors are estimated at 4.8 million (up 29.1% over the same period), reaching 80% of the annual plan. Total revenue from tourists is estimated at more than 39.5 trillion VND (up 65.3% over the same period), reaching 98.5% of the annual plan.
Ms. Nguyen Thi Le Thanh, Director of Khanh Hoa Department of Tourism, said that the spectacular growth of tourism in the province recently has a significant contribution from innovation in tourism promotion and advertising. Thereby, helping the locality soon complete the targets set in 2024: welcoming over 9 million overnight guests, including 3 million international visitors; total tourism revenue for the whole year is 40,100 billion VND.
Sea and island tours in Khanh Hoa are popular with international tourists.
Since the beginning of the year, Khanh Hoa has organized many tourism promotion programs in key and potential international markets such as China, Korea, Kazakhstan, Thailand, etc. and coordinated with the aviation industry to reopen international flights. At the same time, it has proactively invited international famtrip groups (Korea, China, Thailand, Indonesia, etc.) to survey and learn about local tourism products.
Ms. Nguyen Thi Le Thanh also said that on-site promotion through cultural, entertainment, sports and tourism events helps to create a brand and position the destination in the hearts of tourists. These events not only attract direct visitors but also promote to domestic and foreign tourists, creating a potential source of tourists in the future.
In the first 8 months of the year, Khanh Hoa organized many exciting activities and events, notably the 1st International Jazz Program - Nha Trang in April, the Nha Trang Sea Tourism Festival in June and the Nha Trang International Bay of Light Festival in July.
Two key events help tourism break through
According to the Director of Khanh Hoa Department of Tourism, the province's two "key" events of national and international significance, the Nha Trang Sea Tourism Festival 2024 and the Nha Trang International Bay of Light Festival 2024, have helped promote the image of Nha Trang - Khanh Hoa tourism, attracting a large number of domestic and foreign tourists.
Specifically, from June 13-16, the Nha Trang Sea Tourism Festival was held with many attractive cultural, artistic, tourism and sports activities to serve tourists, helping Khanh Hoa welcome about 170,000 overnight guests. One month later, the locality continued to organize the Nha Trang International Light Bay drone performance competition, helping to welcome more than 288,000 overnight guests during the 4 days of opening and closing (July 12-13 and August 2-3).
The beaches in Nha Trang - Khanh Hoa are crowded with locals and tourists on weekends.
Khanh Hoa Department of Tourism also recorded that, up to now, international newspapers have published more than 2,600 news and articles about the Nha Trang International Bay of Light Festival 2024, including many large reputable news agencies, helping to spread the brand and build the position of Nha Trang - Khanh Hoa tourism on the international map.
At the meeting to summarize the two above-mentioned events, Mr. Nguyen Tan Tuan, Chairman of Khanh Hoa Provincial People's Committee, expressed that the organization of these events has created a boost for the Nha Trang - Khanh Hoa tourism brand, gradually building the position of Nha Trang tourism on the international map, contributing to making tourism a spearhead economic sector. At the same time, he requested the Provincial Department of Tourism to preside over and advise the Provincial People's Committee to work and cooperate with sponsors and co-organizing enterprises, making the Nha Trang International Bay of Light Festival an annual event; renewing content and technology to attract participating teams and domestic and foreign audiences;...
Ms. Nguyen Thi Le Thanh said that from now until the end of the year, Khanh Hoa will continue to strengthen communication activities, promote and stimulate demand to attract tourists. In addition to focusing on promoting some traditional markets, it will also promote some other international markets such as Taiwan, Australia, Malaysia, India, etc. to diversify tourist sources.
The Director of Khanh Hoa Department of Tourism added that although promoting to international tourists, Khanh Hoa tourism industry still focuses on attracting and retaining domestic tourists. The province is encouraging localities and businesses to strongly develop more tourism products, nighttime entertainment and eco-tourism... to meet the needs of tourists in general and domestic tourists in particular.
Source: https://toquoc.vn/khach-quoc-te-den-khanh-hoa-vuot-chi-tieu-dat-ra-20240823142925994.htm
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