The tourism industry in Vietnam in general and Thanh Hoa in particular has always identified cultural tourism as the foundation for sustainable tourism development, helping to increase its attractiveness to tourists. However, how to clear bottlenecks and create momentum for tourism to develop strongly, imbued with culture has been a concern of all levels, sectors, localities and even people doing tourism.
Tourists are excited to observe and learn about historical stories when visiting the World Cultural Heritage of Ho Dynasty Citadel (Vinh Loc) and excavated areas here.
In the development strategy of Vietnam's cultural industries to 2020, with a vision to 2030, cultural tourism is identified as one of 13 industries to be promoted. The strategy also identifies specific targets that by 2030, cultural tourism will account for 15-20% of the total 40 billion USD in revenue from tourists. In fact, tourism is the method and path that many countries are investing in, making the most of the elements of cultural values to promote the "soft" power of culture. At the same time, cultural resources are also a resource for tourism development in each locality.
The story of the success of cultural tourism products in Hanoi recently such as the night tour at Hoa Lo Prison Relic, Thang Long Imperial Citadel, literary tour at Vietnam Literature Museum... There is a great evidence for the use of culture to develop tourism in order to create great attraction for tourists. Typically, the night tour at Hoa Lo Prison Relic, visitors must book 2 months in advance to experience. As for the night tour at Thang Long Imperial Citadel, every weekend night attracts about 300 visitors. However, not every locality can fully exploit the cultural value to create an attractive tourism brand.
Up to now, in Thanh Hoa province, many cultural heritages have become complete cultural and tourism products, both a driving force and a goal for the development of tourism into a spearhead economic sector. , gradually changing the economic structure of the locality where the heritage is located, bringing to the community and locality practical and sustainable benefits. In the goal of tourism development, Thanh Hoa province has clearly identified the preservation and promotion of cultural values associated with tourism development as both an immediate and long-term task, contributing to economic development. - society.
VITM International Tourism Fair 2023 with the theme "Cultural tourism" - orientation for localities and businesses to focus on investing and exploiting cultural values for sustainable tourism development.
In order to exploit cultural resources for socio-economic development, especially tourism, over the years, Thanh Hoa has built and implemented a series of mechanisms and policies to preserve and promote people's cultural values. Vietnamese ethnicity as well as cultural nuances of Thanh and achieved many important results. Typically, the field inventory of tangible cultural heritage has been completed in 27 districts, towns and cities as a basis for the development of conservation plans. At the same time, carry out the restoration of traditional festivals, games, folk games, folk songs and dances of ethnic groups in different regions and regions in the province, especially the festivals and performances that have been announced. recognized as national intangible cultural heritage. Along with that, functional branches and localities are reviewing the current status of the inventory of relics to submit to the competent authorities for publication of the inventory list. The classified historical and cultural relics are classified according to regulations.
Also in 2022, Thanh Hoa province announced a tourism brand identity with the slogan "Thanh Hoa Tourism - Four Seasons Flavors" as an affirmation of the diversity and richness of tourism resources. At the same time, contributing to building and raising Thanh Hoa tourism brand in the new period, creating synchronization in promoting tourism image. The slogan is short and concise but fully gathers the quintessence of the land of Thanh with friendly people and attractive destinations. "Four seasons" will be a story that wants to tell visitors about the land of Thanh; 4 seasons of the year are beautiful with their own nuances, their own beauty - unique and attractive.
At the VITM Hanoi International Tourism Fair 2023 taking place from April 13 to 16, the theme "Cultural tourism" is the main focus as an orientation for localities and businesses to focus on investing and exploiting for sustainable tourism development. Speaking at this event, Ms. Ramla Khalidi, Resident Representative of the United Nations Development Program in Vietnam emphasized: “The main challenge in the coming time is to balance the rapid development of activities. tourism and the preservation and preservation of natural and cultural - social beauty - features that make Vietnam unique in the hearts of tourists". This is also the "problem" posed for the national tourism industry in general, and Thanh Hoa province in particular, towards building an advanced tourism brand imbued with national identity.
Post and photo: Hoai Anh
