Boosting tourism in summer 2024

BTO - Summer is considered the most vibrant season for domestic tourism in the year. With the expectation of attracting a large number of tourists and achieving high revenue, Binh Thuan tourism is intensifying its promotion and stimulating summer tourism demand through the "Vietnamese People Travel in Vietnam - I Love Vietnam" program launched by the Ministry of Culture, Sports and Tourism; while also continuing to improve and innovate tourism products.

**The program Hello Sunny; Brilliant Summer Greetings; Summer by the Sea…**

**Summer is considered the busiest season for domestic tourism in the year.**

In addition, the Provincial People's Committee has requested the Department of Culture, Sports and Tourism to coordinate with agencies, organizations, businesses, and local communities to develop new tourism programs and product packages with high-quality services to enhance tourist experiences, diversify products, and improve service quality with the motto "unique products - professional services - convenient and simple procedures - competitive prices - clean and beautiful environment - safe, civilized, and friendly destination".

With the goal of diversifying products and enhancing the visitor experience, tourism products in Binh Thuan are currently being developed throughout the province. In the northern part of the province, along with Bau Trang and Co Thach beach, agricultural tourism and garden tourism are attracting a large number of visitors. In the south, besides high-end resorts, beautiful beaches, and restaurants, vibrant theme parks and amusement parks such as Wonder Hill, Dino Park, Safari Cafe, Wonderland Water Park, and Circus Land at the NovaWorld Phan Thiet entertainment and tourism economic zone are also promising destinations for this summer.

The NovaWorld Phan Thiet economic, tourism, and entertainment urban area also promises to be a vibrant destination.

Information from many local tourism businesses indicates that this summer, the demand for leisure and relaxation from companies, organizations, and schools remains stable as in previous years. In addition, small groups of families and friends still account for a large proportion of tourists. Many tourism businesses are launching promotional programs to stimulate demand for this summer, such as: "Hello Sunny"; "Brilliant Summer"; "Summer by the Sea"… with discounted room rates and complimentary services like fishing, meals, and massages.

Mr. Luong Quoc Hieu, Manager of Malibu Resort, said: currently, the resort is recording advance bookings for this summer with an occupancy rate of approximately 70%, with peak periods on weekends. Bookings are primarily made by travel agencies and tour companies. The remaining rooms will serve individual travelers who choose to travel independently during the summer. The main customer base comes from Ho Chi Minh City, the southern provinces, and the Central Highlands… In addition to preparing the facilities, the resort is also focusing on improving and enhancing the quality of services to serve the peak summer season.

Besides its natural advantages, beautiful beaches, and abundant seafood, improved transportation connections, especially the opening of the Dau Giay-Phan Thiet and Phan Thiet-Vinh Hao expressways, have created significant tourism opportunities for Binh Thuan. Most notably, in the first four months of the year, Binh Thuan welcomed 2.99 million visitors (an 8% increase compared to the same period in 2023). Tourism revenue is estimated at 7,888 billion VND. However, alongside these positive signs, Binh Thuan's tourism sector is also facing competition and challenges in attracting tourists, particularly in the context of competition with neighboring provinces now that more expressways have been connected. A prime example is the Cam Lam-Vinh Hao expressway, which shortens travel time from Ho Chi Minh City to Nha Trang, Ninh Thuan, and other destinations.

The launch of the domestic tourism stimulus campaign "Vietnamese people travel in Vietnam - I love Vietnam" is expected to create a positive effect, helping to increase the proportion of domestic tourists not only during the peak summer season but throughout 2024; contributing to Binh Thuan achieving its target of welcoming 9.5 million tourists this year.

Source