Stimulating tourism demand in summer 2025

Visitors browse tours at “Summer Travel Fest - Breakthrough Summer 2025”. Photo: KIỀU MAI

The trend of eco-friendly tourism , close to nature, is gaining popularity.

The World Travel and Tourism Council (WTTC) predicts a strong increase in summer 2025 for trends such as "green travel," "sustainable experiences," and "personalized journeys." Accordingly, 71% of travelers stated they prioritize environmentally friendly destinations with a commitment to sustainable development; 76% of travelers want their trips to make a positive contribution to the local community. Destinations with pristine nature, combining relaxing experiences with exploring local culture and cuisine, are increasingly preferred by travelers.

Following this trend, destinations such as Da Lat, Hue, Hoi An, Ninh Binh , Da Nang, Quy Nhon, Ha Giang, Sapa, and the provinces and cities in the Mekong Delta region are often favored by tourists. According to travel agencies, these destinations offer a diverse range of experiences and services at various price points, from budget-friendly to mid-range and luxury, making them popular choices for many groups of travelers.

Ms. Le Thi Diep Thuy (Cai Rang district) said: “Da Lat and Nha Trang are the tour destinations my family has chosen for this summer. With a duration of 3-4 days, I think this is a suitable itinerary in terms of destinations and price.” Similarly, Ms. Ho Thi Thuy Ngan (Ninh Kieu district) said: “I am considering destinations in the North and Central regions. Last year I traveled the Northwest route, so this year I will choose destinations like Ninh Binh or Bac Ninh, or islands in the Central region. Domestic destinations have very beautiful scenery, but airfare during the summer is quite high, which makes me think carefully before choosing a tour itinerary.”

Ms. Le Dinh Minh Thy, Director of Vietravel Can Tho, stated: “In recent years, tourists have shown increasing interest in experiences close to nature, green tourism, and environmentally responsible travel. Responding to this trend, Vietravel has a 2025 summer program with the message “Green Experience - Quality Summer Experience,” running from May 5th to July 31st, 2025, offering a variety of products for tourists to choose from. Many new tours are designed to be close to nature and deeply rooted in local culture.” Specifically, Vietravel officially launched the campaign “Preserving Cranes - Preserving Millions of Green Colors,” calling on the community to join hands in protecting the habitat of the red-crowned crane, a rare ecological symbol associated with the wetland ecosystem in the Mekong Delta. Not only is Vietravel launching a new Can Tho - Dong Thap experiential tour program, but it is also allocating a portion of its profits from tour sales during the summer of 2025 to support Dong Thap province in biodiversity conservation and habitat restoration activities at Tram Chim National Park.

For international destinations, popular choices include Southeast Asia, Northeast Asia, Dubai, Europe, Australia, and the United States. Mr. Nguyen Hong Phat (Ninh Kieu District) stated: “After reviewing the itinerary and considering our budget, my family chose to go to Singapore and Malaysia. Companies are currently running tourism stimulus programs, so the prices of both domestic and international tours are very attractive.” Meanwhile, Mr. Tran Van Hoc (Ninh Kieu District) said: “We have two groups going on two separate trips. The first group of 10 people registered for Thailand, and the other group of about 6-7 people went to Singapore. Travel agencies organize overseas tours very well. The quality of products, services, and prices are reasonable, so every year my family and friends take multiple tours during the summer.”

Many promotional programs and incentives to stimulate summer tourism.

To promote tourism development, especially domestic tourism, during the summer, the Ministry of Culture, Sports and Tourism (MOCST) has also directed localities to strengthen tourism promotion and advertising, stimulate demand, and attract tourists in the summer of 2025.

Can Tho has also implemented many tourism stimulus programs. Ms. Dao Thi Thanh Thuy, Deputy Director of the Department of Culture, Sports and Tourism of Can Tho City, said: “Responding to the directives of the Ministry of Culture, Sports and Tourism and the National Tourism Administration, the Department of Culture, Sports and Tourism of Can Tho has also developed a tourism stimulus program for 2025 and received positive responses from businesses in the city. Tourist areas and attractions have developed new experiential programs, products, and services with preferential prices; accommodation establishments have offered many discount programs of 20-30% for the summer; travel agencies have proactively developed new tours and summer promotional packages. All units have been proactive and creative in renewing and improving the quality of products and services, and I expect that with this concerted effort, it will create a transformation for the city's tourism development in the coming time.”

Accordingly, Can Tho City's tourism stimulus program has approximately 20 participating units, including destinations, restaurants, hotels, travel agencies, transportation services, shopping centers, entertainment venues, etc. Specifically, Ido Travel Can Tho offers 8 Mekong Delta tour programs departing from Can Tho with discounts ranging from 10-15%; Hai Au Can Tho Restaurant, Hotel and Tourism Company Limited offers discounts from 1.5-9.5% on 17 tour programs exploring Can Tho, Hau Giang, Kien Giang, Tien Giang, Bac Lieu, etc.

Destinations also offer discounts of 20-30% on services. Specifically, My Khanh Tourist Village offers a 20-30% discount depending on the service, applicable to groups of 10 or more people. Cantho Eco Resort has a 15% discount on accommodation and entertainment services at Eco Wonderland… Many hotels and resorts such as Sheraton Can Tho, Van Phat, West, SOJO, Con Khuong Resort, TTC… offer discounts of 18-30%.

Recently, on May 10th and 11th, the Can Tho City Tourism Association and Vincom Hung Vuong organized the "Summer Travel Fest - Breaking Through Summer 2025" program. At the event, Mr. Vu Chan Hung, Chairman of the Can Tho City Tourism Association, shared that this activity aims to stimulate tourism demand, introduce new tour products to a wide range of customers, and contribute to promoting Can Tho tourism. The program featured the participation of approximately 10 travel businesses, including Puolo Trip, Trendy Travel, Akoya Travel, HT Travel, and Lua Viet, who showcased their products, services, and tour routes with discounts of up to 50%.

Meanwhile, from May 14th to 16th, Vietravel Can Tho also organized its Summer Opening Day, offering many attractive promotional travel programs. Highlights include the "7 Days of Brilliance" program, running from May 14th to 21st, with discounted tour packages offering savings of up to 10 million VND. For example, a Thailand tour is priced from only 3.79 million VND; and the "Large Group - Experience a Vibrant Summer" program offers significant discounts for various groups. In addition, Vietravel Can Tho also introduced several special programs with special offers for groups: the "Journey of Gratitude" program, applicable on meaningful anniversaries: July 27th, August 19th, and September 2nd, where war invalids and police officers who register for tours will receive gifts and special discounted prices as a token of Vietravel's deep gratitude to those who have contributed to the community and the country. The "14 Days of Vietnamese Pride" program, running from August 19th to September 2nd, is for those who love experiencing the beauty of Vietnam, while the "June of Love" program is for children celebrating International Children's Day on June 1st and Vietnamese Family Day on June 28th. For example, each booking with children under 12 years old accompanied by their parents on a tour exploring Tram Chim National Park - Dong Thap will be free.

As can be seen, this year's summer tour programs and promotions are very diverse, allowing tourists to easily choose according to their preferences, budget, and personal time constraints. Although the programs offer discounted prices, the quality is guaranteed to remain high. Some providers even adjust and add new product and service experiences to attract customers and contribute to the development of local tourism.

AI LAM

Source: https://baocantho.com.vn/kich-cau-du-lich-he-2025--a186469.html