Stimulating summer tourism 2025

Customers refer to the tour at "Summer Travel Fest - Breakthrough Summer 2025". Photo: KIEU MAI

Green travel trend, close to nature is popular

The World Travel and Tourism Council (WTTC) predicts that the summer of 2025 will see a strong increase in the trends of “green tourism”, “sustainable experiences” and “personalized travel”. Accordingly, 71% of tourists said they prioritize choosing destinations that are environmentally friendly and committed to sustainable development; 76% of tourists want their trips to contribute positively to the local community. Destinations with pristine nature, combining resort experiences with exploring local culture and cuisine are increasingly preferred by many tourists.

With this trend, localities such as Da Lat, Hue, Hoi An, Ninh Binh, Da Nang, Quy Nhon, Ha Giang , Sapa and provinces in the Mekong Delta region... are often chosen by tourists. According to travel agencies, these destinations have a variety of experiential services, with a wide range of prices, from affordable, mid-range to high-end, so they become the choice of many groups of tourists.

Ms. Le Thi Diep Thuy (Cai Rang district) said: “Da Lat and Nha Trang are the tour itinerary that my family chose this summer. With a duration of 3-4 days, I think this is a suitable itinerary in terms of destination and price”. Similarly, Ms. Ho Thi Thuy Ngan (Ninh Kieu district) said: “I am considering destinations in the North and Central regions. Last year I traveled the Northwest route, so this year I will choose destinations such as Ninh Binh or Bac Ninh, or islands in the Central region. Domestic destinations have very beautiful scenery, but airfares during the summer are quite high, so I have to consider carefully before choosing a tour itinerary”.

Ms. Le Dinh Minh Thy, Director of Vietravel Can Tho, informed: “In recent years, tourists have paid much attention to experiences close to nature, green tourism and environmental responsibility. Grasping this trend, Vietravel has a summer program 2025 with the message "Green experience - Touch the quality summer", taking place from May 5 to July 31, 2025 with a variety of products for tourists to choose from. Among them, many new tours are close to nature, imbued with indigenous cultural identity". Specifically, Vietravel officially launched the campaign "Keep the crane wings - Keep millions of green colors" calling on the community to join hands to protect the habitat of the red-crowned crane, a rare ecological symbol associated with the flooded ecosystem in the Mekong Delta. Not only offering a new Can Tho - Dong Thap experience tour program, Vietravel also deducted a portion of profits from tour sales revenue in the summer of 2025 to accompany Dong Thap province in biodiversity conservation activities and habitat restoration at Tram Chim National Park.

For international routes, destinations in Southeast Asia, Northeast Asia, Dubai, Europe, Australia, America, etc. are often popular. Mr. Nguyen Hong Phat (Ninh Kieu district) said: “Looking at the schedule and considering finances, my family chose to go to Singapore and Malaysia. Companies are having tourism stimulus programs, so the prices of domestic and international tours are all good incentives”. Meanwhile, Mr. Tran Van Hoc (Ninh Kieu district) said: “We have two groups going in two batches. The first batch of 10 people registered to go to Thailand, the remaining group of about 6-7 people went to Singapore. For foreign tours, travel agencies also organize very well. The quality of products, services and prices are reasonable, so every year my family and friends go on many tours in a row during the summer”.

Many incentive programs and summer tourism stimulus

To promote tourism development, especially domestic tourism, during the summer, the Ministry of Culture, Sports and Tourism (MCST) has just directed localities to promote tourism, stimulate demand, and attract tourists in the summer of 2025.

Can Tho has also implemented many tourism stimulus programs. Ms. Dao Thi Thanh Thuy, Deputy Director of the Department of Culture, Sports and Tourism of Can Tho City, said: “Responding to the direction of the Ministry of Culture, Sports and Tourism, the National Tourism Administration, the Department of Culture, Sports and Tourism of Can Tho City has also developed a tourism stimulus program for 2025 and received positive responses from businesses in the city. Tourist areas and destinations have all developed new experience programs, products and services with preferential prices; accommodation establishments have offered many discount programs of 20-30% for the summer; travel agencies have proactively built new tours and summer promotion packages. All units are proactive and creative in innovating and improving the quality of products and services, and I hope that with this consensus, it will create changes for the city's tourism development in the coming time”.

Accordingly, the tourism stimulus program of Can Tho City has about 20 accompanying units including destinations, restaurants, hotels, travel agencies, transportation services, shopping centers, entertainment... Specifically, Ido Travel Can Tho has 8 Western tour programs departing from Can Tho with a discount of 10-15%; Hai Au Can Tho Restaurant, Hotel and Tourism Company Limited has a discount of 1.5-9.5% for 17 tour programs to explore Can Tho, Hau Giang, Kien Giang, Tien Giang, Bac Lieu...

Destinations also offer discounts of 20-30% on services. Specifically, My Khanh Tourist Village offers a 20-30% discount depending on the service, applicable to groups of 10 or more guests. Cantho Eco Resort offers a 15% discount on resort and entertainment services at Eco Wonderland... Many hotels and resorts such as Sheraton Can Tho, Van Phat, West, SOJO, Con Khuong Resort, TTC... offer discounts of 18-30%.

Recently, on May 10 and 11, Can Tho City Tourism Association and Vincom Hung Vuong also organized the program "Summer Travel Fest - Summer Breakthrough 2025". At the event, Mr. Vuu Chan Hung, Chairman of Can Tho City Tourism Association, shared that this is an activity to stimulate tourism, introduce new tour products to a large number of customers; contributing to promoting Can Tho tourism. The program has the participation of about 10 travel businesses: Puolo Trip, Trendy Travel, Akoya Travel, HT Travel, Lua Viet... participating in introducing service products, tours with preferential prices up to 50%.

Meanwhile, from May 14 to 16, Vietravel Can Tho also organized the Summer Open Festival, offering many attractive promotional tourism programs. Notably, the program "7 brilliant days" took place from May 14 to 21 with preferential tour packages with discounts of up to 10 million VND. In particular, the Thailand tour has a price from only 3.79 million VND; "Go in large groups - Touch the vibrant summer" with deep discounts for diverse groups. In addition, Vietravel Can Tho also introduced many special programs with incentives for special groups: "Gratitude Journey" is applied on meaningful anniversaries: July 27, August 19 and September 2 for customers who are war invalids and police officers. When registering for a tour, they will receive gifts and special preferential prices as a deep thank you from Vietravel to those who have contributed to the community and the country; The program “14 days of Vietnamese pride” applies from August 19 to September 2 for those who love to experience the beauty of Vietnam, or the June Love program for children on the occasion of International Children's Day June 1 and Vietnamese Family Day June 28. For example, each booking with children under 12 years old accompanying their parents on the tour to explore Tram Chim National Park - Dong Thap will be free.

It can be seen that this year's summer tour and promotion programs are very diverse, tourists can easily choose according to their interests, finances and personal time. Although the programs have preferential prices, the quality is guaranteed to be maintained, some units have also adjusted and added new product and service experiences to attract customers and contribute to promoting local tourism development.

AI LAM

Source: https://baocantho.com.vn/kich-cau-du-lich-he-2025--a186469.html