This social media platform's latest initiative is "collaborative articles." The platform launched collaborative articles in March. These articles are initially generated by AI and then edited by the editorial team.
Articles cover a wide range of professional topics, such as alleviating public speaking anxiety and managing burnout. LinkedIn wants journalists to participate in this related articles section.
LinkedIn logo. Photo: Journalism
Julien Wettstein, head of editorial at LinkedIn, said: “Journalists and media professionals bring deep knowledge and expertise on a wide range of topics to the LinkedIn community.”
LinkedIn says that by participating in the program, journalists can increase their followers and reach new audiences.
People can earn the light yellow "Leading Voice" community badge if they become one of the top contributors to a particular skill or topic.
The badge will expire after 60 days if the participant does not comply with the rules. Journalists may have multiple badges for different topics, all of which must adhere to LinkedIn's established rules.
Juliana Chan is a Singaporean media entrepreneur and former biomedical researcher with a PhD in Biology from MIT. She is currently the founder and CEO of Wildtype Media Group, Asia's leading STEM-focused media company and publisher of the Asian Journal of Science .
In November 2020, she was among 16 professionals selected to join the first cohort of "Leading Voices" in Singapore. Chan has 68,000 followers on LinkedIn. She said that being a "Leading Voice" would be very appealing to potential clients and would boost her confidence in her abilities.
Chan said, "LinkedIn's editorial strategy is to reward content creators who invest a significant amount of time, effort, and energy into posting quality content on their platform."
"I'm thrilled that LinkedIn is increasingly finding ways to reward its content creators. If LinkedIn treats its creators well, we'll all respond with renewed enthusiasm and invest more time in creating content for the platform. It's a give and take situation."
Mai Anh (according to Journalism)
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