Messi dominates Instagram.

Lionel Messi celebrating the 2022 World Cup victory (74.7 million likes): The legendary photo capturing the moment Leo lifted the gold trophy in Qatar became the most liked post in Instagram history. An icon of victory, emotion, and greatness in football.

The legendary egg (60.6 million likes): Simply… an egg, but it went viral globally, breaking the record for likes in 2019, as a social experiment demonstrating the power of the online community.

Lionel Messi sleeping with the World Cup trophy (53.7 million likes): Two days after the final, Messi once again caused an internet sensation with a photo of him lying in bed, hugging the championship trophy – a moment that was both ordinary and sacred.

Kishore Mondal, the boy singing "Jeene Laga Hoon" (52.1 million likes): A simple singing video by a boy from India unexpectedly went viral, proving the power of music on social media.

Baby learning to walk through the lens of Insta360 mini dashcam (47.7 million likes): The dashcam brand scores points with its cute and creative clip, capturing the first tentative steps of a baby.

Cristiano Ronaldo and Messi playing chess (41.6 million likes): The Louis Vuitton advertisement photo featuring the two legends Ronaldo and Messi battling it out on a chessboard has become one of the pair's most iconic moments.

Lionel Messi with the World Cup trophy on the plane (41.2 million likes): Messi continues to dominate the top 10 most liked posts on Instagram as he poses with the World Cup trophy on the plane returning to Argentina.

Taylor Swift and Travis Kelce announce their engagement (37.6 million likes): Last August, the famous singer and the NFL star publicly revealed their relationship, causing a social media frenzy within hours.

Little girl sings "My heart will go on" (37.2 million likes): A video capturing the moment the little girl performed Celine Dion's legendary song instantly melted the hearts of netizens.

Cristiano Ronaldo takes a dip in the ice in Lapland, Finland (35.7 million likes): The Portuguese legend closes out the top 10 most liked Instagram posts with a video of himself immersed in the ice and snow in the polar region – an image showcasing remarkable discipline and resilience.

On November 10th, Messi posted a series of photos of himself standing on the Camp Nou pitch. In just over a day, the post attracted more than 20 million likes and hundreds of thousands of comments from fans worldwide. Given its current rate of spread, Messi's post is predicted to once again become one of the most-liked posts in Instagram history .

In the top 10, Messi occupies 3 positions (not including the moment captured with Ronaldo), with two posts related to the 2022 World Cup. This is proof that a historic moment can touch hundreds of millions of hearts, transcending the boundaries of football or social media.