Elevating the tourism brand of Ha Giang.

BHG - From magnificent landscapes to unique cultural identities, coupled with the promotional efforts of all levels, sectors, and localities, tourism in Ha Giang has affirmed its position, gradually becoming a key economic sector, making a significant contribution to green and sustainable growth.

BHG - From magnificent landscapes to unique cultural identities, coupled with the promotional efforts of all levels, sectors, and localities, tourism in Ha Giang has affirmed its position, gradually becoming a key economic sector, making a significant contribution to green and sustainable growth.

With the synchronized, unified, diverse, extensive, focused, and impactful development of tourism, the province's tourism industry has achieved many positive results in recent years. Ha Giang has established its value on the world tourism map by continuously receiving the titles "Ha Giang - Asia's Leading Emerging Tourist Destination" and "Asia's Leading Regional Cultural Destination". The attractive scenery and unique cultural identity have attracted a large number of tourists to explore and experience. In the first three months of 2025 alone, with vibrant tourism activities, over 848,000 visitors came to the province; including over 107,000 international tourists and over 740,000 domestic tourists; total tourist spending in the province is estimated at over 2,280 billion VND.

The incense offering ceremony at the shrines of Ông and Bà (male and female deities) during the Khâu Vai Phong Lưu Market Festival is one of the unique cultural activities. Photo: Kim Tiến

Director of the Department of Culture, Sports and Tourism Nguyen Trung Ngoc shared: In order to attract tourists and promote the growth of the tourism industry, localities have successfully organized many unique festivals of ethnic minorities, attracting a large number of people and tourists such as the Long Tong festival in Quang Binh, Bac Quang, and Vi Xuyen districts; the Peach Blossom and Pear Blossom festival in Dong Van district; the Lac Hong Joyful Art and Fashion Show; welcoming the first tourists to Ha Giang in 2025; organizing a thematic conference on tourism development and meeting with tourism businesses and media units in 2025. In particular, the province has established a project on "Positioning and developing the tourism brand of Ha Giang province"; surveyed and developed unique tourism products in Dong Van and Bac Me districts. Management of activities at tourist areas, tourism businesses and tourism services in the area has been strengthened.

2025 is the "final push" year for implementing the Resolution of the 17th Provincial Party Congress, term 2020-2025. The tourism sector is determined to successfully achieve a breakthrough in tourism development and Resolution No. 11, dated August 2, 2021, of the Provincial Party Committee on tourism development for the period 2021-2025. Efforts will be made to position and develop the Ha Giang tourism brand as a safe, attractive, and unique destination; striving to reach 3.5 million visitors by the end of 2025. To realize this goal, the province is developing a tourism development plan, defining specific content and assigning responsibilities with the aim of strengthening communication about the role of tourism in socio-economic development, environmental protection, and cultural heritage preservation, thereby raising awareness and responsibility among the community, businesses, and state agencies. Innovate and improve the quality of tourism promotion and marketing activities of the province to the world, enhancing the value of the province's tourism brand through international communication campaigns and events.

International tourists take souvenir photos on the rocky plateau. Photo: PV.

On the other hand, it is necessary to improve the effectiveness of state management in tourism; strengthen the management of tourism resources, ensuring sustainable development, protecting the environment and cultural heritage; enhance management and operational capacity, and promote digital transformation in the tourism industry; develop unique and highly competitive tourism products; build a synchronous tourism infrastructure, improve transportation infrastructure and facilities serving tourism, create favorable conditions for tourists and develop key tourist areas and destinations.

In Meo Vac district, Chairman of the People's Committee Nguyen Huy Sac stated: The district focuses on effectively managing state affairs related to tourism; increasing investment to complete and recognize exemplary cultural tourism villages and tourist destinations. It promotes the implementation of the province's tourism development policies and guidelines, and disseminates the province's code of conduct for civilized tourism to the community and tourists through various means. It develops characteristic local products, OCOP products, and souvenirs; organizes festivals and events in the area in accordance with regulations, economically and efficiently, while ensuring the preservation and promotion of ethnic culture, protecting nature and the environment, and ensuring traffic safety, security, and social order. Attention is paid to allocating funds for investment in electricity, water, and transportation infrastructure connecting to tourist destinations, as well as essential infrastructure such as rest stops, parking lots, and sanitation facilities serving tourism. In particular, the district is making efforts to prepare for the Khau Vai Phong Luu Market Festival, hoping to provide visitors with an impressive experience.

In an effort to enhance the tourism brand, the province focuses on educating tourism organizations, individuals, and tourists to comply with legal regulations; protect the environment, natural landscapes, and tourism resources; maintain security and order; respect local culture and customs; actively participate in community activities; promote and introduce the image of Ha Giang tourism; and minimize negative impacts. A comprehensive review, research, and assessment of the need to supplement tourism human resources from management levels to service establishments, and direct and indirect labor, will be conducted to develop appropriate and systematic tourism vocational training support policies. The province will develop and improve the quality of tourism products; enhance the quality and development of festivals, focusing on a number of unique and attractive traditional festivals. Effective management of tourism business activities will be linked with specialized inspections and audits, with a determination to maintain the province's tourism brand. Developing a smart tourism ecosystem that supports effective connectivity between state management agencies, tourism organizations, and individuals, meeting the increasingly high demands of tourists in the digital age.

Kim Tien

Source: https://baohagiang.vn/van-hoa/202504/nang-tam-thuong-hieu-du-lich-ha-giang-aa31e17/