Through a series of activities such as sharing Tet celebration moments on social media and experiencing Tet-themed stalls in supermarkets, Nestlé and many Vietnamese families are praying for a "quality Tet".
Every Lunar New Year, the spring atmosphere fills every street. Everyone has their own definition of Tet and how to celebrate it, but generally, they all hope for a joyful, warm, and fulfilling holiday.
Lan Anh, a Hanoi student who recently returned from studying abroad, shared: “After a year full of ups and downs, I just want to have a quality Tet holiday with my family. It doesn't need to be extravagant; as long as everyone in the family is healthy, that's enough happiness.”
On social media, many people also expressed their views on what constitutes a quality Tet holiday. Quality can mean abundance, family reunions, or new experiences… Images of wrapping banh chung (traditional Vietnamese rice cakes), decorating homes, or preparing for a trip are appearing frequently, spreading the spirit of a quality Tet in diverse ways. Hoang Hai, a ride-hailing driver in Ho Chi Minh City, confided: “For me, a quality Tet means earning more income than usual, because Tet is when people book rides more often.”
Nestlé Vietnam 's Tet campaign this year is themed "Together with Nestlé, a quality Tet in your hands." Beyond cherishing every moment of Tet and the unique ways people celebrate, Nestlé encourages consumers to share their unique Tet traditions. According to Nestlé, a quality Tet is defined by three core values: meaningful time spent with loved ones and quality products.
To realize these values, Nestlé partnered with and organized the "Flex Quality Tet - Win Awesome Prizes" online contest from December 14, 2024 to January 17. The contest attracted hundreds of thousands of discussions and thousands of shares. According to the organizers, all entries were meticulously crafted, from content to images, full of emotion and genuine wishes for a quality Tet holiday, contributing to a vibrant picture with diverse perspectives.
A highlight of the contest is the Tet-themed "Blind Box" – one of the prizes for lucky participants. These trendy, spring-themed gift boxes contain Tet-themed products and a message of love from Nestlé. Carefully prepared with a youthful design, the Tet-themed "Blind Box" is presented as a lucky and high-quality gift for consumers.
Contributing to the festive atmosphere of Tet (Lunar New Year), Nestlé also organized a series of spring-themed activities at supermarkets, attracting the attention and participation of consumers. The brand's booths at Big C and Co.opmart drew attention with their design reflecting the spirit of traditional Tet, along with many folk games, gift exchange activities, and special offers. Recreating a warm and cozy Tet atmosphere, the booths also served as a place for families to take commemorative photos together.
Many consumers couldn't hide their joy at receiving gifts of Nestlé products and experiencing the Tet atmosphere at the booth. Ms. Phuong Anh from District 10, Ho Chi Minh City, shared: "Taking the children to shop for Tet, the cheerful and bustling atmosphere made my whole family feel like Tet was closer. The children also received gifts, making the whole family even happier."
Ms. Minh Ha's family from Bien Hoa, Dong Nai, was also eager to take photos at Nestlé's booth at Big C supermarket: "My family took advantage of every opportunity to take photos celebrating Tet together in any 'chill' Tet setting." According to her, Nestlé's village, traditional houses, kumquat trees, banh chung (traditional rice cakes), apricot and peach blossom trees... were very interesting for the whole family to preserve memories.
Another activity by Nestlé to spread the message of "Quality Tet" in the community is the two short commercials depicting the atmosphere of family reunion. These two films have attracted tens of millions of views on social media platforms, with many viewers commenting that they "awakened the feeling of Tet" amidst the hustle and bustle of year-end work.
Alongside this, interactive activities on the Nestlé Family website spread the message about a quality and fulfilling Tet holiday.
With over 30 years of presence in Vietnam, Nestlé demonstrates its understanding of consumer psychology through many concrete actions, including its Tet (Lunar New Year) campaigns. This year, through the program "Together with Nestlé, a quality Tet in your hands," Nestlé aims to spread the beauty of Vietnamese Tet, where traditions of reunion, sharing, and love are preserved in every family across the country.
Corporate Tet (Lunar New Year) campaigns always blend tradition and modernity, closely following current events. Last year, celebrating the Year of the Dragon, Nestlé Vietnam launched the "Wishing for Enough Is Enough" program, encouraging people to send good wishes for the new year and work together to make their wishes come true. "Wishing for Enough Is Enough" – simply knowing when enough is enough, wishing for enough, and being determined to act – will make wishes come true, instead of the often exaggerated and superficial greetings. This aligns with the changing social context of recent years, making people realize the importance of practical, simple things in life, as well as the value of family and friendships.
Previously, for two consecutive Lunar New Year celebrations (Year of the Rabbit and Year of the Tiger), the company's Tet campaign spread the message of green living. This included "Celebrate a Green Tet - Welcome Good Fortune" in 2023 and "Give Good Deeds, Welcome Green Fortune" during the 2022 Tet season, with many activities supporting sustainable future development.
With over 30 years of presence in the Vietnamese market, Nestlé has become a familiar brand to Vietnamese consumers. Nestlé products have been and continue to be a companion to Vietnamese families, serving everything from energizing breakfasts and heartwarming family meals to meaningful gifts during Tet (Lunar New Year).
Le Thanh
Source: https://vietnamnet.vn/nestle-lan-toa-thong-diep-don-tet-chat-luong-2366129.html
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