18:40, 06/06/2023
BHG - After more than 10 years of implementation, the campaign "Vietnamese people give priority to using Vietnamese goods" has moved to a new stage "Vietnamese people are proud to use Vietnamese goods". Many Vietnamese brands have taken off, won the trust of consumers, become the first choice and also the pride of Vietnamese people. Thereby, contributing to building a consumer culture of the people, promoting the development of domestic production.
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| Customers shop at HT supermarket, Nguyen Trai ward, Ha Giang city. |
Walking around the retail stores and supermarkets in Ha Giang city, it is easy to see that the domestically produced goods are sold in a variety and rich in types and designs. According to the manager of WinMart supermarket at group 16, Minh Khai ward (TPHG), the store has prioritized importing Vietnamese products, especially fresh foods such as pork, chicken, beef, vegetables, tubers, and fruits. Besides, dry food products, dairy products, confectionery, beverages, cosmetics, household appliances are also mainly produced domestically. The proportion of products of domestic origin accounts for 85% of the structure of goods, in order to provide customers with the most suitable Vietnamese products with the best quality.
Ms. Hoang Minh Loan, group 6, Minh Khai ward (TPHG) said: I see that Vietnamese goods have many advantages such as clear origin and origin; With a variety of designs, types, good quality and reasonable prices, in recent years I often shop and consume domestically produced goods, from foods, foods, clothes, to electronics and refrigeration such as electric fans, rice cookers, refrigerators, water heaters, etc. Besides, I also actively propagate and mobilize Vietnamese relatives and friends to contribute to promoting the use of Vietnamese products in the domestic culture.
As one of the few cooperatives in the province to successfully build a brand from the local ancient Shan Tuyet tea tree, Fin Ho Tra of Phin Ho Tea Processing Cooperative (Hoang Su Phi) has now reached out to domestic and international markets, becoming the pride of Ha Giang ancient tea lovers. Currently, the cooperative has 5 tea lines: Green Tea, Red Tea, Black Tea, White Tea, and Tra Tien. Each type of product has a different flavor and taste, with prices ranging from 300 VND to 12 million VND/kg. With delicious, fragrant quality, ensuring food hygiene and safety standards, the cooperative's tea products have won the trust of consumers. To reach customers in the provinces and cities, the cooperative has built 6 distributors with over 200 sales points throughout the country; especially associated with bringing products to Winmart supermarket system and Saigon Co.opmart chain of stores. In addition, the cooperative's products have been exported to a number of countries and territories such as China, Russia, Germany, etc., receiving high appreciation from consumers. Director of the cooperative, Ly Muong Muong said: In the coming time, the cooperative will continue to innovate, improve product quality, improve packaging and design, ensure sustainable development of Fin Ho Tra brand. At the same time, strengthen technical guidance on planting, caring, harvesting and preliminary processing of tea for farmers, ensuring that according to organic standards to maintain product quality, worthy of consumers' trust, contributing to affirming the position of the Vietnamese brand.
Over the years, all levels of government, the Fatherland Front and socio-political organizations from the province to the grassroots have promoted their roles and responsibilities in implementing the Campaign "Vietnamese people give priority to using Vietnamese goods". Propaganda about the content, purpose and meaning of the Campaign has been widely deployed to all classes of people in many forms. Thereby, changing the perception, shopping habits and consumption of people. Currently, most people who have determined their own mood when buying goods will prioritize using Vietnamese goods. Many domestically produced products are more and more favored by consumers, especially textiles, agricultural products, vegetables, and food; leather products, shoes; Houseware…
Together with manufacturers and enterprises throughout the country; businesses, cooperatives, production and business establishments in the province have accompanied the Campaign by doing practical things such as: Focusing on improving product quality, improving packaging and designs, lowering product costs; enhance information, introduce products to consumers; develop a network of wholesale and retail agents to rural, mountainous, remote and isolated areas. Regular implementation of promotions; attaching importance to product warranty and commitment to consumers on product quality… Thereby, helping Vietnamese goods gain more and more trust and affection of consumers.
Article, photo: NGUYEN PHUONG
