Girl group (G)I-DLE loses its identity

According to Ten Asia, (G)I-DLE (consisting of Miyeon, Minnie, Soyeon, Yuqi, Shuhua) is synonymous with “feminine charm” and has released countless hit songs so far. But the public and fans are expressing disappointment with the group’s overly sexy style that has continued since their full album “2.”

Since their debut, (G)I-DLE has become famous for their feminine, independent, and attractive image.

Notably, (G)I-DLE removed the word “(G),” meaning “woman,” from the cover of their debut full-length album and declared, “We will create music that breaks the boundaries and stereotypes associated with girl groups.” Influenced by this statement, (G)I-DLE’s fandom has a higher ratio of female fans than male fans.

The group's hits such as "Latata", "Queencard", "Nxde", "Tomboy"... are loved by the public, all have lyrics expressing the "ego" of women.

In “Queencard,” the group describes the process of regaining their self-esteem. In “Nxde,” they express strong self-love. Or in “Tomboy,” they describe escaping a bad relationship and proudly enjoying their single life. The public has responded positively to (G)I-DLE’s lyrics.

However, their popularity took a hit when controversies arose over the boldness of their second full-length album “2” and seventh mini album “I Sway” that the group released this year.

Controversial scene in MV — Controversial scene in (G)I-DLE's MV "Klaxon". Photo: Cube

In the title track "Klaxon" of "I Sway", (G)I-DLE caused controversy for shaking their butts close to the screen in a bikini. Even the group's fans were upset with Cube Entertainment for letting (G)I-DLE be too revealing.

The lyrics of the pre-release single "Wife" from the previous album "2" also became a subject of controversy, as sexual metaphors were used throughout the lyrics. The song was banned from broadcasting by KBS due to inappropriate lyrics.

Ten Asia commented that perhaps the influence of the controversy that has lasted since January has caused (G)I-DLE's musical achievements this year to be worse than in 2022 - 2023.

(G)I-DLE was the first Kpop girl group to achieve a Perfect All-Kill (ranked Top 1 on all Korean digital music charts on iChart) with 4 consecutive comebacks (songs "Tomboy", "Nxde", "Queencard", "Fate").

However, in the case of the album “I Sway”, although it has been released for 10 days, the title track “Klaxon” is still outside the Top 10 of the Melon Top 100 chart (as of 10pm on July 18).

According to Ten Asia, the reason for (G)I-DLE's decline in reputation is largely due to the group's fading identity.

In “Klaxon,” the music is not as bold as the revealing costumes.

(G)I-DLE once impressed with their unique music. Photo: Cube

Their previous track, “Super Lady,” made headlines for its unique high-pitched vocal performance in the first half of the song. “Tomboy” received positive reviews for its inclusion of a “beep” sound, which symbolizes swearing. “Queencard” features an intense rock beat, which is unusual for girl groups.

But “Klaxon” is different. Perhaps because of the easy listening trend, (G)I-DLE’s unique melody does not exist, and the song genre is also typical pop. In addition, it has a smooth rhythm that lacks the strength of the previous summer hit “Dumdi Dumdi”.

(G)I-DLE returned with the goal of bringing the feeling of "the second Sistar" - the group known as the "Summer Queen" of Kpop. But the results were not as expected.

Source: https://laodong.vn/van-hoa-giai-tri/nhom-nhac-nu-gi-dle-danh-mat-ban-sac-1368458.ldo