Online shopping has become a habit for a segment of consumers, and online shopping for Tet (Lunar New Year) is also increasingly popular - from cakes and candies, fruits to decorations, and even items that were thought not to be sold online can now be shipped.
Since the beginning of January, online marketplaces have become bustling, with online stores and e-commerce platforms adopting new interfaces featuring vibrant colors and apricot and peach blossom motifs to provide the best shopping experience for users.
Tet celebrations are vibrant on online platforms.
According to Tuoi Tre newspaper, online marketplaces are increasingly adapting to market needs. Tet shopping From decorative items to confectionery, sausages, soft drinks, personal care products, household goods... you can find anything there.
Taking advantage of her lunch break, Ms. Ngoc Trinh (30 years old, an office worker in Thu Duc City) quickly browsed online shopping sites on her phone. With just a few taps, Ms. Trinh had bought all the necessary items for her. Lunar New Year this year.
Recalling previous Tet holidays, she said: "It felt like a race against time; at the end of the year, work piled up, and housework was overwhelming. Now, Tet is much more relaxed."
Not only did she shop alone, but Ms. Trinh also teamed up with colleagues to combine orders and get better deals. "The bigger the order, the deeper the discount, plus free shipping, saving millions of dong without any effort," Ms. Trinh shared.
To meet the increasing demand for online Tet shopping, e-commerce platforms... e-commerce Large platforms like TikTok Shop, Shopee, and Lazada are also competing to launch attractive deals specifically for Tet (Lunar New Year), ranging from fashion , beauty, and household goods to free shipping and diverse payment methods to retain buyers.
Not wanting to be left out, traditional retailers are also stepping up online promotional programs to meet modern consumer trends. (Representative of the Union) Cooperative Saigon Co.op, a commercial corporation in Ho Chi Minh City, affirms that customers shopping through the supermarket's website or app will still enjoy all the same benefits as those who shop in person.
This year, Saigon Co.op is launching a series of exclusive promotions. online platform Such as massive discounts, buy one get one free offers, and complimentary products from reputable brands like Unilever, Pepsi, and Co.op's own-brand items.
In addition, the online shopping site Co.op Online will organize 10 live streaming Tet sales sessions on its official fanpage from 11:30 AM to 2:30 PM. With an automated order confirmation system, buyers only need to comment with the product code, and the system will immediately send an order confirmation message for the customer to confirm.
A representative from Saigon Co.op stated that leveraging its modern warehousing and logistics system has helped the supermarket achieve a more than 50% increase in successful orders compared to the same period last year. To date, the number of online orders at Saigon Co.op has tripled compared to normal days.
Supermarkets are increasing promotions from now until the end of the year.
According to a representative from Saigon Co.op, from now until the end of the year, promotional program The Tet holiday will continue to be promoted by supermarkets both online and in person at more than 800 sales points nationwide belonging to Saigon Co.op, including Co.opmart, Co.opXtra, Co.op Food, etc.
In particular, the "Come to Co.op to bring Tet home" program continues to offer deep discounts of up to 50% on more than 3,500 Tet products and will run until January 15th.
Accordingly, member customers who purchase products from the "Tet Shopping Tips" section with a bill of 400,000 VND or more will receive a 5% cashback. total value The invoice shows products in the catalog including Arcor Buttertoff candies in tins, Trung Nguyen Legend Class instant coffee, Co.op Select Oolong tea in cans, and many other types of confectionery and dried fruits, all priced from just 15,000 VND.
Spices and processed foods are also being offered at discounts of up to 25% or with complimentary items as part of the "Autumn Feast" program. Included products are: Maggi and Knorr seasoning powders, Bien Hoa cane sugar, Dellycook vinaigrette, TH True Food sausages, and CJ premium pork sausage...
Fresh and semi-processed food items also saw discounts of 15% to 20%. These products... remarkable Includes marinated garlic chicken thighs, pork chops, Korean pears, broccoli, napa cabbage...
In particular, fresh produce and pre-prepared, marinated foods in the "Delicious Dishes for Tet" category will be offered at discounted prices of up to 20% at supermarkets on a rotating basis, including fresh basa fish, cleaned black snakehead fish, garlic chicken wings, seasoned catfish, and many other types of vegetables and fruits.
Besides food, the supermarket is also offering deep discounts of up to 50% on essential household and home care products for Tet, such as Lock&Lock induction cookers, double gas stoves, stainless steel pots, and glass containers.
In particular, Co.op's own-brand products are heavily discounted, with prices starting from just 11,000 VND for confectionery, nuts, jams, sweet and sour pickled onions, pickled shrimp, spicy dried chicken, and Mai Que Lo sausage. In addition, many consumer goods such as Tet confectionery, dried fresh rice noodles, sweet potato vermicelli, and instant milk coffee are also sold at prices starting from just 13,000 VND.
To meet the high demand during the year-end season, representatives from Co.opmart and Co.opXtra said that the supermarkets are expanding their service radius threefold, from 6 km (no minimum purchase requirement) to 20 km (for purchases of 1,000,000 VND or more).
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