Undeniably, having a famous artist participate in a film project helps filmmakers sell tickets more easily, but their appearance in a series of consecutive films can have the opposite effect.
Go to the cinema To be meet an acquaintance
Vietnamese cinema releases dozens of films each year, but only a small number achieve good box office results. Many large-scale investment projects suffer heavy losses, amounting to tens of billions of dong. Therefore, inviting "ticket-selling" stars seems to be an effective way to attract audience attention and create better media buzz.
That's why, recently, a series of films have been rehashing actors who are too familiar to the audience. For example, the film "The Rich Bride" continues to use the duo Le Giang and Uyen An in the mother-daughter roles. Before that, this pair also played mother and daughter in Tran Thanh's film "Mrs. Nu's House," which achieved impressive box office success.
Actress Le Giang has three roles in feature films this year: "Meeting the Pregnant Woman Again," "Making Money with Ghosts," and "The Rich Bride." Le Giang herself admits that she fears audiences will get bored if she appears too often on the big screen, so she hesitates before accepting new film roles.
People's Artist Hong Van is also a familiar face on the big screen, having participated in the film "Hai Muoi," followed by "Co Dau Hao Mon." Not only veteran actors, but also rising young stars like Tuan Tran have a high frequency of appearances on the big screen. Since the beginning of the year, he has starred in three feature films: "Mai," "Mong Vooc," and "Lam Gioi Voi Ma."
Uyển Ân has a role in "The Rich Bride" - which is also her second role this year. Sharing with a reporter from Lao Dong Newspaper, Uyển Ân said that previously, she acted in films directed by her brother, Trấn Thành. In this comeback, the actress is collaborating with Vũ Ngọc Đãng and hopes to explore new and fresh directions for herself.
Old methods aren't always effective.
Utilizing familiar faces from the big screen inherently helps guarantee box office success and attract more audience attention. For example, Le Giang has participated in two successful films: "Meeting the Pregnant Woman Again," which grossed nearly 93 billion VND, and "Making Money with Ghosts," which earned over 127 billion VND.
However, there are also many actors who, due to being too familiar and playing repetitive roles, fail to create a good effect on the audience. Among them, Tuan Tran failed with "Claws," as his project only grossed about 4 billion VND.
The filmmaker Boldly seeking out "fresh faces" and new talents can sometimes yield unexpectedly positive results. Producers and directors who diligently seek out new talent, such as Ly Hai, Victor Vu, and Charlie Nguyen, have achieved great success.
For example, in addition to the veteran actors participating in his "Lật Mặt" project, Lý Hải often casts young actors who are not yet well-known on the big screen. However, many of them have seized the opportunity and risen to become promising stars. Among them is Tạ Lâm. Thanks to her charming acting style, she has won over audiences despite her limited fame and experience on the big screen.
There's no denying the contribution of well-known stars; they still have appeal even when they're familiar faces on the big screen. However, overuse and repetition of old roles can easily backfire, boring the audience.
For many years, Vietnamese cinema has been lacking in talented actors with great potential. Therefore, reusing familiar faces seems to be the safest option for filmmakers.
However, it's time for Vietnamese cinema to step out of this comfort zone and boldly explore and discover new, more promising talents to create a better resource base for Vietnamese cinema and bring audiences "fresh breezes."
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