Purchasing power has decreased.
Surveys at markets throughout the province show that prices of many essential goods have not fluctuated significantly. Beef continues to remain high, with a slight increase, ranging from 280,000 to 310,000 VND/kg, and eggs remain at 25,000-35,000 VND per dozen. Pork prices remain unchanged: pork belly at 130,000-160,000 VND/kg, pork leg at 110,000-130,000 VND/kg, and ribs at 140,000-200,000 VND/kg.
Many small business owners said they were forced to adjust their selling prices according to import prices. Ms. Nguyen Thi Hoa (residing in Long An ward) shared: "Import prices have hardly decreased in the past few weeks. We sell at the new price level, but purchasing power remains slow because customers are considering their spending."
Ms. Ly Thi Muoi (residing in Khanh Hau ward) said: “Since fuel prices increased, the prices of many other goods have also risen. I prioritize buying only what I need, choosing items with promotions or good prices. Compared to before Tet, I have cut back on spending quite a bit to balance my budget during this period.”
In the seafood sector, the impact of rising fuel prices continues to be evident. Increased fishing and transportation costs have led to higher retail prices. Some recorded prices include: red tilapia at 35,000-45,000 VND/kg, catfish at 45,000-50,000 VND/kg, snakehead fish at 85,000-95,000 VND/kg, and freshwater prawn at around 180,000-200,000 VND/kg.
The supply of clean vegetables from cooperatives remains stable, but prices have increased slightly. According to Phuoc Hoa Safe Vegetable Cooperative (Long Cang commune), the cooperative supplies the market with approximately 1.5 tons of agricultural products, comprising more than 40 varieties, every day.
According to Kieu Anh Dung, Director of Phuoc Hoa Safe Vegetable Cooperative: “The increase in fuel and packaging costs has caused the prices of some vegetables and tubers to adjust by an additional 2,000-3,000 VND/kg. For example, bitter melon is sold at 38,000 VND/kg, water spinach at 20,000 VND/kg, tomatoes at 25,000 VND/kg, and cucumbers at 28,000 VND/kg… If transportation costs decrease in the near future, prices will return to stable levels as before.”
Multiple solutions to stimulate demand
In response to this situation, many retail systems have proactively launched a series of promotional programs to encourage spending and support consumers.
According to Saigon Co.op , the company is implementing various measures to maintain price stability for essential goods, while also offering discounts of up to 50% on approximately 1,000 products for daily meals and living.
Simultaneously, the company also works with suppliers to ensure reasonable prices for essential items. Besides pricing policies, this retail system increases inventory at distribution centers, prioritizes the consumption of domestic goods and raw materials from nearby regions to reduce transportation costs.
Observations at Co.opmart Tan An show that the number of shoppers during peak hours remains stable; the supply of goods is abundant, and prices across various product categories have not fluctuated significantly. The supermarket continues to implement many direct discount programs to help reduce living costs for residents.
According to a representative from Co.opmart Tan An, processed food items such as cooking oil, rice, instant noodles, spices, and confectionery are currently being offered with discounts of up to 50%. Household chemicals and supplies such as dishwashing liquid, laundry detergent, and kitchenware also have similar discounts. For fresh food, many items are seeing rotating discounts of up to 15%, including beef, chicken, seafood, and various domestic and imported fruits.
The "Green Vegetable Festival - Buy Now, Great Deals" program also attracts customers with buy-one-get-one-free offers, items priced at 9,900 VND, or discounts of up to 30% on many types of vegetables.
The Ministry of Industry and Trade has also implemented many solutions to stabilize the market, support the circulation of goods, ensure supply and demand, and expand distribution to remote areas, mountainous regions, and border areas.
Market price fluctuations are monitored regularly to promptly address any emerging situations. Market inspection and control, as well as efforts to combat smuggling, trade fraud, and counterfeit goods, are intensified.
Recently, a rally and march in response to Vietnam Consumer Rights Day 2026 was also held in the province, contributing to raising community awareness about consumer rights. The event also called for the participation of management agencies, businesses, and the public in building a safe, transparent, and sustainable consumer environment.
Source: https://baotayninh.vn/on-dinh-gia-ca-thuc-day-suc-mua-142644.html
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