New colors follow in the footsteps of the Lunar New Year film season.
Right after the peak of the Lunar New Year film season, the Vietnamese film market remains vibrant with a series of new films released in anticipation of International Women's Day on March 8th. The three films, "Talent," "Thank You for Staying Up with Me," and "Let's Go Home," offer different storytelling approaches, reflecting the efforts of Vietnamese filmmakers to diversify their genres.
The film that garnered the most attention during this period was "Tai" - an action-packed psychological drama directed, written, and starring Mai Tai Phen. Produced by singer My Tam, the project officially premiered on March 6th and quickly rose to the top of the box office, surpassing "Tho Oi!!" after just 12 hours of early screenings over two days. The film tells the story of Tai, a man with a criminal past who is now trying to rebuild his life. However, the cycle of family debt pushes him into risky choices.
Set in the Southwestern region of Vietnam, the film explores family relationships, community bonds, and the internal struggles of the characters as they confront the line between right and wrong. Besides Mai Tài Phến, the cast includes many familiar faces such as Meritorious Artist Hạnh Thúy, Hồng Ánh, Quang Trung… and especially the participation of singer Mỹ Tâm, contributing to the film's harmony. The film is predicted to gross hundreds of billions of VND.
While "Tai" is action-packed and psychological, "Thank You for Staying Up With Me" is a musical film that blends a coming-of-age story of young people told in a romantic way. Director Chung Chi Cong's film quickly rose to second place at the box office in its opening days. The film's appeal lies in its dense musical structure, featuring a total of 14 songs – considered the largest number ever in a Vietnamese film.
Meanwhile, director Tran Dinh Hien's film "Let's Go Home" offers a gentle story about family. Although its box office revenue wasn't outstanding, the film still made an impression thanks to its fresh approach. Instead of placing the characters in the familiar, cramped setting of many Vietnamese family films, the film takes the whole family on a travel journey through famous landmarks in Central Vietnam. This trip opens up moments of quiet reflection for the characters to re-evaluate their relationships. Phuong, a busy travel expert, spends time with her family for the first time and realizes feelings that seemed to have grown distant. "Let's Go Home" embodies the spirit of "traveling far to cherish what's near," focusing on reconciliation.
Promoting the development of the cultural industry.
The release of new films following the Lunar New Year season shows that Vietnamese producers are paying attention to choosing the right release time to optimize appeal and meet audience demand. Special occasions such as the Lunar New Year, International Women's Day, and other major holidays are becoming "golden timeframes" for releasing films in theaters.
Vietnamese producer My Tam stated that releasing "Tai" on March 8th also carries the meaning of a gift for women. In the film's story, the women surrounding the character Tai all play important roles, contributing to shaping his journey. Director Tran Dinh Hien shared that releasing "Nha Minh Di Thoi" at this time gives the film more space to reach audiences after the peak of the Lunar New Year film season. With "Cam On Nguoi Da Thua Mac Cung Toi" (Thank You for Staying Up with Me), the team hopes to offer audiences an emotionally rich musical and cinematic experience in the early days of spring.
In fact, this trend is expected to continue in the near future. During the April 30th and May 1st holidays, the film market is expected to welcome many new works such as "Blood Moon Feast 8" by director Phan Gia Nhật Linh, "Hero" by director Võ Thạch Thảo, and "Five-Toe Pig" by director Lưu Thành Luân. Further ahead, the National Day on September 2nd is also expected to see many large-scale productions, notably "Guardian of the Spirits - The Mystery of King Dinh's Tomb"...
This operation not only helps maintain the vibrancy of the Vietnamese film market but also contributes to the formation of a value chain for the film industry. As audiences become accustomed to going to the cinema on special occasions, film gradually becomes a familiar cultural activity in urban life. This is also one of the important factors for the future development of the cultural industry, in line with the spirit of Resolution No. 80-NQ/TƯ of the Politburo on the development of Vietnamese culture. With its strong reach and ability to connect with the public, film is gradually asserting its role in the country's creative cultural ecosystem.
Source: https://hanoimoi.vn/phim-chieu-rap-dip-8-3-noi-nhip-soi-dong-tren-thi-truong-dien-anh-736875.html
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