Vietnamese cinema is witnessing strong growth as a series of domestic films consecutively surpass the 100 billion VND mark. This opens up a promising future for the domestic film industry.
Entering 2025, Vietnamese cinema is showing positive signs in terms of revenue. In just the first two months of the year, there have already been four... Vietnamese films Films have surpassed the 100 billion VND mark, with some achieving this feat in less than a week.
This is an unprecedented phenomenon in the history of Vietnamese cinema, partly showing that the domestic market is increasingly expanding, and audiences are also willing to spend more money to support local films.
Vietnamese films are constantly accelerating.
Historically, the factors that helped a Vietnamese film surpass the 100 billion VND mark were usually the director's reputation or the appeal of the stars.
When combined with a strong marketing strategy, these projects not only guarantee revenue but can also quickly create a positive impact at the box office.
However, the appearance of Ghost Lamp It has proven otherwise. A film directed by a newcomer, without any big-name stars, still became a sensation.
Previously, horror films Ghost, Demon Dog These films also surpassed the 100 billion VND mark, but behind them were experienced teams or featured famous actors such as People's Artist Kim Xuan, Meritorious Artist Thanh Loc, Viet Huong, Van Dung, etc.
The director's film Hoang Nam The market has cooled down, no longer holding the leading position, but it still raked in over 105 billion VND according to the data. Box Office Vietnam (Independent observation unit).
This is a very impressive achievement for a debut film, especially one without a box office star or a big-name director's label to guarantee its success.
If Ghost Lamp It took more than two weeks to reach the 100 billion VND mark. Ancestral home (Huynh Lap) The director) was able to surpass this milestone in less than a week.
This proves that the rate at which Vietnamese films rake in money has increased significantly, and the time it takes to reach the 100 billion VND mark is no longer as long as before.
The market is also no longer limited to familiar names like Tran Thanh, Ly Hai, Victor Vu… and now new faces have emerged.
Young directors like Hoang Nam and Huynh Lap can still join the "100 billion VND club" if they know how to grasp audience preferences, create engaging content, and implement a sound marketing plan.
Similar to the case of Thu Trang with her debut film A kiss worth billions .
From a project that received little attention during this year's Lunar New Year film season, the film quickly made a spectacular comeback thanks to its team's ability to seize opportunities and apply effective communication strategies.
A bright future awaits Vietnamese cinema.
On forums and social media, some opinions suggest that many Vietnamese films reach the "100 billion VND" mark because audiences are too lenient. But that's not actually the case.
Domestic projects still receive mixed reviews, both positive and negative, and even face waves of criticism if the content is superficial or the script lacks depth .
From a positive perspective, the increasing number of Vietnamese films achieving high box office revenue reflects a shift in audience entertainment habits and serves as proof of both economic development and the growth of the film industry.
As living standards improve, the demand for entertainment inevitably increases. Audiences are willing to spend money on tickets to enjoy great films on the big screen – an experience that is unavailable anywhere else except in movie theaters.
Look no further, China has already done it itself. build They have carved out their own cinematic "empire." Audiences in the "country of a billion people" have long since lost interest in Hollywood blockbusters, instead paying more attention to domestic films.
Last year, statistics from Maoyan – a Chinese box office tracking platform – showed that only one Hollywood film made it into the top 10 highest-grossing films of the year, and that was... Godzilla x Kong: The New Empire .
American films, no matter how heavily invested, fail at the Chinese box office because they cannot surpass domestic productions.
Most recently, the animated blockbuster Nezha 2: The Demon Child Causes Chaos in the Sea It has just set a record as the highest-grossing animated film worldwide , surpassing Inside Out 2 has grossed over a billion USD despite only being released domestically.
Similarly, the box office success of Vietnamese films will help audiences and producers gain more confidence in the domestic film market. Film crews and directors will also find it easier to attract more investment, thereby having larger budgets to produce higher-quality films.
This not only contributes to raising the overall standard of Vietnamese cinema but also motivates many young filmmakers to boldly try their hand at more daring ideas.
As of now, Ancestral home Huynh Lap's film has grossed over 114 billion VND. The film continues to top the daily box office charts. Box Office Vietnam and continues to accelerate in the box office race.
In the near future, perhaps 100 billion VND will no longer be an astonishing milestone for Vietnamese cinema; instead, it will be 200 billion, or even 300 billion VND.
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