Spotify's "disco globe" logo (left) has been criticized, and the platform says it will revert to the old logo next week - Photo: Variety
According to several international sources such as Variety , TechCrunch , and The Verge , Spotify has confirmed it will bring back its traditional logo starting next week after facing backlash from users over the new "disco globe" icon.
Spotify has lost its minimalist identity.
On May 13th, Spotify unexpectedly changed its iPhone app logo to a glowing blue disco globe to celebrate its 20th anniversary. This is part of the "Spotify 20: Your Party of the Year(s)" campaign – an interactive experience that allows users to look back on their music listening history.
However, instead of creating a festive feeling, the new logo quickly sparked controversy on social media. In comments on the Reddit forum about Spotify, many users said the new logo was "hard to look at," "cluttered," "looks like a display error," and detracted from Spotify's minimalist identity.
Meanwhile, a tweet on X (Twitter) that read, "The designer of this logo should be fired," garnered millions of views. In response to the negative reaction, Spotify's official account replied: "We know not everyone likes the metallic look. This temporary change will soon be over. The familiar Spotify logo will be back next week."
Many branding experts have also spoken out about the incident. Jack Appleby, a social media consultant in the US, commented that the new logo has "major brand recognition issues," especially when displayed on small phone screens.
According to him, Spotify's new blue color is too dark against a black background, and the disco ball effect makes the icon distorted and difficult to recognize at the app icon size.
Are netizens overreacting?
However, some argue that the online community reacted too strongly to a change that was only temporary. Michael Miraflor, global strategy director at media group WPP, commented that Spotify was being "bullied" simply for trying something fun to celebrate its 20th anniversary.
Spotify's story further illustrates the growing sensitivity of users to digital brand identity. In the smartphone age, app icons are not just logos but have become an integral part of the daily visual habits of hundreds of millions of users.
Therefore, even a small change in color or design can spark a global debate within hours.
Source: https://tuoitre.vn/qua-cau-disco-bi-phan-ung-spotify-se-dua-logo-cu-tro-lai-20260519110557015.htm
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