Promoting agricultural products from mountainous regions.

HNN.VN - From December 29th to 31st, the Hue City Farmers' Association organized the 2025 Highland Market Fair to promote, introduce, and find markets for characteristic agricultural and handicraft products of ethnic minorities and mountainous communities in the area.

Báo Thừa Thiên Huế•30/12/2025

The food stalls run by the local people in the highlands attract many tourists.

The market features 20 stalls, including 15 showcasing agricultural and handicraft products characteristic of ethnic minority communities, and 5 food stalls. The stalls are designed and displayed with a diverse range of products, many of which are VietGAP certified, organic, OCOP certified, and meet food safety and hygiene standards. This is a meaningful activity to celebrate the successful conclusion of the 11th Congress of the City Farmers' Association, term 2025-2030.

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This is the second Highland Market Fair to be held in 2025 in the center of Hue City, aiming to strengthen trade promotion and stimulate consumer demand. It's an opportunity for units, businesses, cooperatives, farms, and successful farmers in ethnic minority and mountainous areas to promote and introduce their distinctive agricultural and handicraft products, as well as high-quality OCOP products, to find markets for their products. Through this, it encourages ethnic minorities and people in mountainous areas to actively develop production, contributing to sustainable poverty reduction.

According to the leaders of the City Farmers' Association, this is also an opportunity for farmer members, businesses, and production facilities in ethnic minority and mountainous areas to meet, exchange experiences, and connect for trade; at the same time, to understand consumer preferences, thereby developing appropriate production and business strategies, gradually improving the quality and brand of products to meet the increasingly high demands of the market.

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