Promoting national culture through the digital space.

Dak Phoi is not only a place that preserves pristine natural landscapes but also a "living museum" of Central Highlands culture. Recognizing this potential and strength, proactive promotion, introduction, and attraction of tourists to this region are being actively pursued and disseminated through digital platforms.

This activity not only contributes to preserving and promoting the traditional cultural values ​​of ethnic groups but also opens up opportunities for developing community tourism , improving the quality of life for local people, and reducing poverty sustainably.

In recent years, with the explosion of social media, many individuals have become "digital ambassadors," using online platforms like Facebook, TikTok, and YouTube to promote and showcase the natural beauty and unique cultural aspects of their villages. From images and music to everyday stories, the culture of the highlands is shared with the love and creativity of the local people.

Mr. Pham The Thanh (far left) guides tourists on a tour of an organic coffee production model at a household in Dak Phoi commune.

In Dak Phoi commune, everyone in the villages knows Y Xim Ndu because he once worked as an office clerk at the former Dak Phoi Commune People's Committee. He is especially known for leaving his stable government job to pursue community tourism. This decision stemmed from his love for and desire to preserve culture and share the beauty of his homeland and ethnic group with the public.

Wherever he goes, he shares images and stories on social media channels to introduce and spread the word to a wide audience of friends both domestically and internationally. Sometimes it's just traditional houses, a riverside, a cool, refreshing stream, or simply a coffee plantation laden with fruit, or a cocoa garden ready for harvest—all are presented authentically and vividly by Y Xim.

Y Xim shared: “The villages around Lake Lak, my hometown, are still pristine and simple, but that's an advantage for tourism development. As a young person returning to my hometown to start a business, I'm fortunate to have access to and apply technology to develop myself and spread the image of the culture, homeland, people, and cuisine of the place where I live.”

What's most special about the content Y Xim spreads is the unspoiled, uncommercialized nature of the villages. "Perhaps it's precisely that simplicity and authenticity that makes people want to come back. Everyone here is welcomed like family or long-lost friends," Y Xim shared.

Mr. Y Xim Ndu (right in the photo) guides tourists on a tour and helps them take photos in the cocoa garden.

In Dak Phoi, he has taken many tourists to experience the cocoa gardens in Cao Bang village, the Dak Phoi rocky stream, and to try picking coffee in the gardens of local farmers; participating in village festivals, watching gong performances… Every time Y Xim shares these simple moments on social media, many people message him asking to come and experience them. This interaction has turned social media into an effective bridge, providing livelihoods and motivation for the villagers to continue preserving their cultural identity. Y Xim Ndu's journey is not only a story of successful entrepreneurship but also the clearest evidence that technology is a powerful tool to help the younger generation preserve and promote traditional culture in the digital age. Moreover, it is a prerequisite and driving force for the economic development of ethnic minority people in villages.

For example, Mr. Pham The Thanh, Deputy Director of Thanh Cong Cooperative, is one of the people who regularly shares images of villages in Dak Phoi commune on social media groups, Facebook pages, and Zalo. Mr. Thanh shared that, with the advantage of being a local resident and enjoying exploring unique local cultural characteristics, he often visits villages to learn about the lives and activities of the people. From these field trips, he often records videos and takes photos, then uploads them to Facebook and Zalo. As a result, images of the villages and their culture are increasingly spread and become known to more people.

Furthermore, Thanh Cong Cooperative also owns many coffee plantations belonging to its members. Therefore, every year during the harvest season, Mr. Thanh regularly connects with tour operators to allow tourists to experience firsthand the process of picking, processing, roasting, and grinding coffee, contributing to generating additional income from tourism for the local people.

It can be said that adopting information technology to develop tourism in conjunction with cultural preservation is a sound investment; especially in terms of livelihoods, job creation, and vocational training for rural workers, gradually reducing poverty and promoting sustainable economic development.

Source: https://baodaklak.vn/van-hoa-du-lich-van-hoc-nghe-thuat/202512/quang-ba-van-hoa-dan-toc-qua-khong-gian-so-6a31a42/