Promoting national culture through digital space

This activity not only contributes to preserving and promoting the traditional cultural values of ethnic groups but also opens up opportunities to develop community tourism , improve people's quality of life, and reduce poverty sustainably.

In recent years, with the explosion of social networks, many individuals have become “digital ambassadors”, using online platforms such as Facebook, TikTok or YouTube to promote and introduce the natural beauty, unique features in culture and village life. From images, music to everyday stories, highland culture is shared with the love and creativity of the people.

Mr. Pham The Thanh (left cover) leads tourists to visit the organic coffee production model of a household in Dak Phoi commune.

Coming to Dak Phoi commune, everyone in the villages knows Mr. Y Xim Ndu, because he used to work as an office worker at the People's Committee of Dak Phoi commune (old), especially when he decided to leave his stable state job to switch to community tourism. This is a decision that comes from his love and desire to preserve culture, bringing the beauty of his homeland and people to the public.

Everywhere he goes, he uploads images and stories to social media channels to introduce and spread to a wide range of friends at home and abroad. Sometimes it is just traditional houses, a water wharf, a cool stone stream, or simply a coffee garden full of fruit, a cocoa garden ready to harvest, all of which are introduced by Y Xim in a realistic and vivid way.

Y Xim shared: “The villages in my hometown Lak Lake area are still wild and simple, but that is an advantage for tourism development. As a young person returning to my hometown to start a business, I am fortunate to be able to access and apply technology to develop myself and spread the image of culture, homeland, people and cuisine where I live.”

The most special thing about the content that Y Xim spreads is the simplicity and uncommercialized nature of the villages. “Perhaps it is that simplicity and rusticity that makes people want to come back. Everyone who comes here is welcomed like a relative or a friend visiting after a long time,” Y Xim confided.

Mr. Y Xim Ndu (right cover) leads tourists to visit and check-in at the cocoa garden.

In Dak Phoi, he has brought many tourists to experience the cocoa garden in Cao Bang village, Dak Phoi stone stream, experience picking coffee in the garden of households; participate in village festivals, watch gong performances... Every time Y Xim shares those simple moments on social networks, many people message asking to come experience. It is this interaction that has turned social networks into an effective bridge, providing livelihood and motivation for villagers to continue to preserve their cultural identity. Y Xim Ndu's journey is not only a successful startup story but also the clearest proof that technology is a powerful tool to help the young generation preserve and promote traditional culture in the digital age. Moreover, it is also the premise and motivation for economic development of ethnic minorities in villages.

Or like Mr. Pham The Thanh, Deputy Director of Thanh Cong Cooperative - one of the people who regularly spread the image of the village in Dak Phoi commune to groups, Facebook pages, Zalo. Mr. Thanh shared that with the advantage of being a local person, and liking to explore the local cultural characteristics, Mr. Thanh often goes to the villages to learn about the life and activities of the people. From those field trips, Mr. Thanh often records videos, takes pictures and then posts them on Facebook, Zalo. From there, the images of the village and culture are increasingly spread and known to many people.

Not only that, Thanh Cong Cooperative also has many coffee gardens of its members, so every year when the harvest season comes, Mr. Thanh also regularly connects with tours for tourists to experience the actual process of picking, processing, and roasting coffee, contributing to creating more income from tourism activities for the people and locality.

It can be said that accessing information technology to develop tourism associated with cultural preservation is an investment in the right direction; especially in terms of livelihood in job creation and vocational training for rural workers, gradually reducing poverty and developing a sustainable economy.

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