Dak Lak currently has about 45 ethnic groups living together, so the risk of cultural homogenization comes not only from the external wave of globalization but also from internal exchanges. Realizing the urgency of preserving culture in the integration period, Dak Lak provincial leaders have placed culture in a strategic priority position.
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| Singing "Ba Trao" at the Long Thuy fishing festival. Photo: Thien Ly |
Currently, the preservation and promotion of intangible cultural heritage in the province is facing many challenges, from the impacts of modern society to the lack of resources. The introduction of other cultures and modern forms of entertainment has caused traditional cultural values such as gongs to lose their appeal, especially to young people, leading to increasingly sparse festival activities and traditional rituals, seriously affecting the preservation work.
The reason is that the local heritage management and conservation staff are responsible for many tasks and are constantly changing. Many staff do not have deep cultural expertise, so the quality of advice is not high and not close to reality. After the merger and implementation of the two-level local government, most of the grassroots cultural and social staff are new and have not yet grasped the expertise. The team of artisans who are knowledgeable about heritage is decreasing due to old age, poor health or death...
To make intangible cultural heritage no longer just a value in museums or on festival stages, a new way of thinking is being formed: turning heritage into an endogenous "resource", an important driving force for sustainable socio -economic development.
The idea of considering culture as a development resource is being institutionalized. In Dak Lak, the focus on implementing Project 6 on “Preserving and promoting the fine traditional cultural values of ethnic minorities associated with tourism development” under the National Target Program for Socio-economic Development of Ethnic Minority and Mountainous Areas is a clear demonstration.
Along with that, the Department of Culture, Sports and Tourism advised the Provincial People's Committee to issue the Regulations on management, protection and promotion of the value of historical and cultural relics and scenic spots in Dak Lak province. This is an important legal corridor to effectively manage, protect and exploit the "resources" of intangible cultural heritage in the province.
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| Xoe dance of the Thai ethnic group in the new rice celebration in Ea Kiet commune. Photo: Nguyen Gia |
According to Director of the Department of Culture, Sports and Tourism Tran Hong Tien, in order to create sustainable values and effectively exploit intangible cultural heritage "resources", it is necessary to implement fundamental solutions and resolve inherent "bottlenecks". In particular, it is important to pay attention to in-depth training and stabilizing the grassroots cultural staff, because this team has the ability to "translate" cultural values into tourism products, goods and services that are competitive in the market without losing their originality. Along with that, the province needs to have a strategy to "rejuvenate" heritage and reposition the value of intangible cultural heritage through community tourism; promote the advantages of the title of Global Geopark to develop tourism. Thereby, bringing traditional culture into modern life and attracting young people. At the same time, applying digital technology not only in performance but also in archiving and teaching heritage, creating accessible cultural content on digital platforms.
With specific strategies and activities, it can be seen that Dak Lak province is determined to move from “preservation for preservation” to “preservation for development”, promoting the “resource” value of intangible cultural heritages. This path requires synchronous investment from mechanisms, policies to people and technology.
Source: https://baodaklak.vn/tin-noi-bat/202511/bao-ton-gia-tri-van-hoa-trong-boi-canh-hoi-nhap-d0c171a/
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