Struggling to find a new product.
Statistics for the first half of 2024 show that Quang Nam province received approximately 4.6 million tourists (an increase of about 27% compared to the same period), but domestic tourists only increased by 4%.
Tourism revenue has not changed much compared to the same period last year, while many localities with strong tourism potential nationwide have made significant progress during this period.
Even in Quang Nam 's tourism hub, Hoi An, the number of domestic tourists in the first six months of the year reached less than 40% of the annual target.
It is evident that, despite having a significant advantage in attracting international tourists, Quang Nam's tourism sector still lacks innovative products to "score points" with the domestic market.
The "Summer Emotions" tourism stimulus program was launched simultaneously at the beginning of the second quarter, but it mainly focused on accommodation options. Beach festivals took place throughout the year in some localities, but offered very few novel experiences for tourists.
Tourism packages promoted in association with new destinations like Tra Doa (Thang Binh) or O O Waterfall (Tien Phuoc) are still struggling to convince tourists because the products themselves are not truly outstanding.
The lack of new and unique products is also a major reason why Quang Nam is struggling to increase the length of stay for tourists.
Mr. Nguyen Van Son, Chairman of the People's Committee of Hoi An City, observed: "Tourism in Cu Lao Cham once developed very strongly, but it has now stagnated."
Hoi An's products have so far been limited to pedestrian streets, shopping, beach activities, and the "Memories of Hoi An" show, lacking many new products to attract tourists.
Furthermore, while green tourism is currently the province's development direction, Hoi An still lacks truly outstanding green tourism products."
Ms. Pham Que Anh, Vice President of the Quang Nam Tourism Association, noted that most of Quang Nam's unique and new tourism products will focus on nature, traditional crafts, and communities – areas where tourists are dispersed.
Therefore, it is difficult to generate revenue to offset the costs once significant investment has been made in a few destinations. At this time, maintaining the momentum of already well-functioning community destinations is already challenging, let alone making new investments.
When will things start to improve?
After years of neglect, relevant parties are recently taking steps to "revive" tourism on the Thu Bon River. The Department of Culture, Sports and Tourism has proposed that the localities of Hoi An, Dien Ban, and Duy Xuyen should, in the short term, develop tourism products linking tourist destinations along the Thu Bon River, with a focus on promoting rural tourism to create more tourism offerings.
Last week, three localities and businesses held a Famtrip along the Cam Kim - Tra Nhieu - Triem Tay axis to introduce new collaborative products aimed at revitalizing destinations that were once very popular with tourists.
Mr. Van Ba Son, Deputy Director of the Department of Culture, Sports and Tourism, informed that, in addition to calling on businesses to cooperate in exploiting the Thu Bon River tourism route, the department is also promoting ways to bring tourists to Quang Nam via railway and integrate Quang Nam's cultural and tourism products into railway tourism. Quite a few businesses have also raised the issue of promoting new beach tourism products, but are still waiting for clear legal procedures.
In addition to the efforts of the management agencies, further initiatives from businesses in innovating products are needed to bring a "fresh breeze" to tourism in Quang Nam.
For example, at the Dong Giang Heaven's Gate eco-tourism area, the newly operational cable car system and the Ngoc Rong glass bridge are expected to be new highlights to attract more tourists to this area in particular and the western Quang Nam region in general.
However, Ms. Pham Que Anh noted that the post-COVID-19 period has seen a significant shift in customer behavior, with people opting for organized tours rather than individual travel, driven by different requirements and needs.
This leads businesses to invest heavily in marketing and customer acquisition, but the effectiveness remains uncertain as it is very difficult to control the ever-increasing influx of individual customers.
Over time, as customer numbers become less stable, many businesses will inevitably have to be very cautious about investing heavily in launching new products.
Source: https://baoquangnam.vn/quang-lang-san-pham-du-lich-moi-3139711.html
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