Recently, the Chicilon Media Board of Directors approved an internal decision: to continue granting stock options to former core management personnel – those who made significant contributions to the company's development and have since left – based on their positions prior to departure.
This information quickly attracted significant attention from the media and technology industry. Many industry experts believe that it is extremely rare for a company to maintain a long-term compensation policy for employees who left many years ago.
In response to this development, a representative from Chicilon Media stated:
"Those who truly drive the company's growth deserve respect; those who truly create value should share in the fruits of the business's development."

Chicilon Media holds 90% market share in the "effective communications" segment.
According to published figures, over 20 years of formation and development, Chicilon Media has gradually risen to become a core enterprise in the life-trajectory media ecosystem in Vietnam, while establishing a solid leading position in the field of digital media for building elevators, becoming the platform "Media channel where brands are truly seen".
According to a 2024 research report from Kantar Media, Chicilon Media currently holds up to 90% of the market share in the "effective communications" segment, based on the number of devices in standard buildings in Vietnam, including office buildings and apartment complexes.
Kantar points out that Chicilon Media's communication system helps brands maintain a consistent, continuous, and stable presence throughout consumers' daily lives. At the same time, this communication channel directly reaches a high-income, high-spending customer segment – those with better brand recognition and recall in the modern advertising environment.
Chicilon Media believes that the sustainable development of a business depends not only on capital or resources, but fundamentally on its talented workforce – those who have been with the company for a long time and continuously create value for it.

Chicilon Media's communication system helps brands maintain a consistent, continuous, and stable presence throughout life.
The company further shared:
"We don't deny past contributions just because someone has left; nor do we erase the values we built together just because we no longer share the same foundation today."
Analysts believe this move not only demonstrates a long-term management philosophy but also reflects Chicilon Media's serious and consistent investment in building its human resources, corporate culture, and core organizational values.
In recent years, under the increasingly fierce competition in the Vietnamese advertising and media industry, more and more businesses have begun to focus on organizational stability, long-term compensation policies, and the value of core talent. Chicilon Media's move is seen by experts as a clear practical example of their "long-term corporate culture."
Chicilon Media asserts:
"The fulfillment of commitments is the strongest core competency, and respect is the greatest measure of a business's stature."
The company's leadership believes that at Chicilon Media, those who truly create value will be remembered; those who persevere for the long term will be respected; and those who contribute to the company's growth will share in its future.
Experts believe this is perhaps one of the most important pillars that has helped Chicilon Media maintain strong growth over the past two decades.
Source: https://vtv.vn/quyen-chon-co-phan-chicilon-media-tam-nhin-tu-gia-tri-cot-loi-100260520194801233.htm








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