Launch of MV "Quintessence of Vietnam"

On the afternoon of December 5, in Ho Chi Minh City, Dai Doan Ket Newspaper, ZOA Creative and Alien Media held a press conference to launch the MV "Vietnam Essence", the official song of the Vietnam Essence Awards 2025.

A scene from the MV Vietnam Quintessence. Photo: BTC

The event attracted hundreds of guests, artists and thousands of fans to attend. When the MV of the song "Vietnam Quintessence" was shown with proud lyrics, heroic melody, polished images with the participation of dozens of singers and typical artists representing the fields: Music - Cinema - Dance - Stage - Contemporary Art, viewers and listeners seemed to associate with the music played in the country's major events that took place in 2025, the Vietnam Pride concerts.

According to the Organizing Committee, the song aims to convey the message: "Unity of creative people today is a bright cultural heritage for tomorrow." This is the latest composition by musician Nguyen Hai Phong after a long hiatus from writing music. The song originates from the inspiration of the flow of Vietnamese identity and the desire to pass on to the younger generation the values ​​of national culture.

As one of the artists participating in the MV, singer Bui Lan Huong shared: “Rarely has there been a song written about the theme of honoring the quintessence of the Vietnamese people that is so beautiful and heroic. Participating in performing the song, I understand more about the meaning of the statement: Culture contributes to defining and creating the longevity of the nation…”.

Producer, author, director and artists participating in the MV at the press conference. Photo: Tung Lam

Director Kawaii Tuan Anh, who created this MV, said that choosing to tell the story through the image of a boy entering a museum and finding a magical box, is the door that opens the journey to discover "pieces of Vietnamese culture". Producer Nguyen Phan Giang said that "Quintessence of Vietnam" is not a single story, but the combined strength of many industries with the same aspiration: to honor and elevate Vietnamese culture on the global stage.

The 2025 Vietnamese Essence Award is organized annually by Dai Doan Ket Newspaper in collaboration with ZOA Creative Media Company Limited. From 2025, the award will expand to a nationwide scale.

Journalist Chu Ninh, Chief Representative of Dai Doan Ket Newspaper in Ho Chi Minh City, said that after the nomination period from October 15 to November 15, 2025, the Tinh Hoa Viet 2025 Award received nominations that were not only diverse in genre but also demonstrated high professional quality, serious investment and the spirit of preserving and spreading Vietnamese identity in the digital age.

The MV trailer was shown on screens at many public places in Ho Chi Minh City. Photo: Organizing Committee

The Organizing Committee will announce the official nomination list on December 12, 2025, and open the online voting portal for the public on the program's website and digital platforms until January 1, 2026 via the official website: tinhhoavietawards.vn and TikTok platform: Tinh Hoa Viet Awards.

The final results will be determined by a combination of the Jury, the Journalists' Council and public voting. The award ceremony will take place in early 2026.

Source: https://hanoimoi.vn/ra-mat-mv-viet-nam-tinh-hoa-725812.html