Sabeco has just appointed Mr. Lester Tan Teck Chuan as its general director, effective October 1st.
Mr. Lester Tan, a Singaporean national, has over 28 years of experience in the beer and beverage industry across Asian markets, including Thailand, Myanmar, Mongolia, and Singapore. Prior to assuming a leadership role at Sabeco, he served as General Manager of the Beer Division at ThaiBev PLC, overseeing the Thai beer market from 2020 to 2023.
Mr. Lester Tan - the new General Director of Sabeco. Photo: Sabeco
Mr. Lester Tan replaced his predecessor, CEO Bennett Neo Gim Siong, who has completed his 5-year term in Vietnam.
The change in the CEO position is part of Sabeco's personnel plan. According to the company's board of directors, this is the right time for the business to bring new talent into the leadership team, enhance business capabilities, optimize processes, and implement fundamental transformation initiatives.
"We believe that the new leader will lead groundbreaking business strategies and take this centuries-old company to even greater heights," a Sabeco representative said.
In his new role as CEO, Mr. Lester Tan will lead the second phase of Sabeco's transformation, strategizing the development of all business activities and sustainable growth while strengthening the corporation's core strengths, in line with the Group's strategic vision to 2025.
"I will continue to drive the company's growth towards sustainable development, enhance shareholder value, and continue to contribute to positive socio -economic impacts for the local communities where we operate, and for Vietnam," the new CEO of Sabeco stated.
Saigon Beer on the production line at a Sabeco factory. Photo: Sabeco
According to its consolidated financial report for 2022, Sabeco recorded net revenue of VND 34,979 billion and after-tax profit of VND 5,500 billion, representing growth of 32% and 40% respectively compared to 2021. This is the company's highest after-tax profit ever. According to a report by NielsenIQ Vietnam, the Bia Saigon brand maintained its leading position in beer market share by volume as of August this year.
Hoang Anh
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