SATRA digital transformation

According to the agreement, SATRA andFPT agree to coordinate investment, development, trading of goods and services, and application of technological solutions in areas where both parties have strengths. The focus of the cooperation is to enhance management and operational capabilities, optimize the supply chain, expand distribution channels, and gradually form new business models based on digital technology, in line with the long-term development strategies of SATRA and FPT.

The collaboration between SATRA and FPT takes place in the context of SATRA playing a key role as a commercial and service enterprise in Ho Chi Minh City.

With its large scale of operations and multi-sector ecosystem, SATRA is present throughout the value chain, from food production and processing, logistics, and wholesale markets to wholesale and retail systems and the Satrafoods convenience store chain. For many years, SATRA has been a core force in the city in stabilizing the market, ensuring the supply of essential goods, contributing to the stability of people's lives, and maintaining the smooth operation of the country's largest urban market.

SATRA and FPT will collaborate on researching, proposing, and piloting artificial intelligence solutions within the Made by FPT ecosystem to enhance management efficiency, operations, and security. AI-powered security surveillance solutions will support monitoring and early warning systems at SATRA's warehousing, wholesale markets, business locations, and retail outlets. Simultaneously, FPT will research and implement AI applications in operational management such as access control, timekeeping, customer identification, and process compliance monitoring, while adhering to current legal regulations and personal data protection requirements.

Alongside the specific implementation activities, SATRA and FPT agreed to collaborate on developing pre-feasibility and feasibility studies, including consulting, research and development, testing, and technology transfer. FPT will partner with SATRA in implementing digital initiatives, aligned with the digital transformation roadmap to 2030, aiming to build a modern governance model based on data and technology.

FPT is considering using goods supplied by SATRA on the Sendo.vn e-commerce platform as a cornerstone in its product ecosystem development strategy. The connection between SATRA's large-scale and stable supply capacity and FPT's e-commerce platform is expected to expand distribution channels, increase consumer reach, and improve supply chain efficiency.

The collaboration between the two parties also opens up opportunities to develop the Satrafoods convenience food chain at several FPT member units, contributing to expanding the distribution network and strengthening the presence of the SATRA brand in the business and technology ecosystem.

Speaking at the signing ceremony, Mr. Lam Quoc Thanh, Deputy Secretary of the Party Committee and General Director of SATRA, said: “The cooperation between SATRA and FPT will not only benefit the two businesses but also contribute to the city's common goal: building a digital economy , improving service quality, and better serving the people and the community.”

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Source: https://doanhnghiepvn.vn/chuyen-doi-so/kinh-te-so/satra-chuyen-doi-so/20260108105649380