Shopee talks about applying new fees from April 1

A representative from Shopee Vietnam stated that the adjustment to the fee structure is part of Shopee's efforts to improve service quality and provide the best experience for both buyers and sellers on the platform. The new fee structure was developed based on thorough market research, and the company continuously listens to feedback to make adjustments, aiming to build a healthy and sustainable competitive e-commerce environment.

A representative from Shopee Vietnam stated that free shipping is one of the key factors encouraging consumers to shop online. After listening to feedback on the new fees from sellers, effective from April 1, 2025, Shopee Vietnam wishes to provide a more specific perspective on this fee.

Accordingly, in early March, Shopee released a policy update for sellers outside of Shopee Mall, which included changes to the fixed fee structure. This adjustment aims to simplify the fee structure for sellers.

Specifically, the fixed fee applied after April 1, 2025, will include the shipping service fee (customized for each product category to ensure the total cost remains reasonable). Through this, Shopee will offer platform-wide shipping fee discounts, with a series of free shipping vouchers worth up to VND 500,000 applicable to all sellers.

According to statistics, free shipping is one of the key factors driving online shopping behavior. Data shows that before April 1st, 2025, over 90% of orders sold through Shopee will have a free shipping code applied during checkout. Internal data indicates that sellers participating in Freeship Xtra can increase their revenue by 2-5 times and see a significant increase in the number of orders.

In addition, more than two-thirds of sellers on Shopee have participated in the Freeship Xtra program, with a service fee equivalent to 6%, up to a maximum of 50,000 VND, calculated on the selling price of each product. Therefore, after April 1st, 2025, most sellers will only see a negligible increase in fees or no change at all.

“Integrating shipping service fees into fixed fees to apply free shipping to all transactions will contribute to a more seamless, convenient, economical, and positive shopping experience for buyers. The change in the fixed fee structure is offset by the expanded free shipping program and will not create a significant change for the vast majority of sellers,” a Shopee representative said.

After April 1st, 2025, the total payment fee for the platform will be adjusted to 6.5% - 15% (excluding service fees for the Voucher Xtra Package and Content Xtra Package) instead of the previous 12% - 15%, depending on the industry.

Many industries have reduced fees.

According to a representative from Shopee Vietnam, by reviewing the specific fee schedule for sellers not affiliated with Shopee Mall below, it can be seen that for some product categories, Shopee's change in fee structure means that the total fees sellers pay to the platform after April 1, 2025, will be lower than before April 1, 2025.

Specifically, for the computer and laptop, phone and accessory (including phones and tablets) categories, the total fee was 12% before April 1st (including the Freeship Extra service fee), but after April 1st it decreased to only 6.5%. Similarly, other electronics categories (including Freeship Extra) decreased from 14% to 12%...

Sports and outdoor products, watches, travel and luggage will see a 1% reduction in total fees, from 15% to 14%. Other categories such as health, mother and baby, home and lifestyle will also have their fees reduced from 15% to 14.5%. The automotive and motorcycle categories will see a reduction from 15% to just 9%.

However, for the remaining product categories, there is an average fee increase of approximately 6% if the seller does not participate in the Freeship Extra package.

This is a summary of fees for sellers not affiliated with Shopee Mall, broken down by product category (excluding service fees for Voucher Xtra Package and Content Xtra Package). Fees are calculated on orders successfully delivered by the shop or orders where a return/refund request is accepted and refunded immediately (except for the reason "Not received".).

A Shopee representative stated that the adjustment to the fee structure is part of Shopee's efforts to improve service quality and provide the best experience for both buyers and sellers on the platform. The new fee structure was developed based on thorough market research and continuous feedback, aiming to build a healthy and sustainable competitive e-commerce environment. Specific details of the new fee structure have been officially announced at: https://banhang.shopee.vn/edu/article/24207

In addition to the expanded shipping fee support program of up to VND 500,000, Shopee is also enhancing online training sessions, updating detailed documentation, upgrading trending sales tools, and preparing a team ready to answer seller questions during the policy transition period.

“Shopee is constantly striving to reinvest in bringing more benefits to sellers, including optimizing marketing tools, enhancing the shopping experience, and expanding customer reach opportunities. The platform actively upgrades its operational policies and collaborates with brands and sellers to provide users with the best deals while ensuring profitability for all parties. Simultaneously, trending sales features like Shopee Live and Shopee Video will continue to be upgraded to provide a better shopping experience for users, thereby boosting sales for sellers. These improvements are designed to help sellers operate more efficiently, reach more customers, and confidently scale their businesses,” a Shopee representative stated.

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