Soobin brings traditional Vietnamese folk music closer to Gen Z.

He organized the first phase of the community project at the School of Interdisciplinary Sciences and Arts, Vietnam National University, Hanoi, welcoming hundreds of students to participate.

The team released a video chronicling Soobin's journey, from being born into a family with an artistic tradition, growing up under the guidance of his father - People's Artist Huynh Tu, to achieving his current success. The singer stated that when he decided to pursue his career, he was always conscious of the need to preserve traditional Vietnamese music .

"Through each product, I want to send a message to everyone that Vietnamese culture is not distant or inaccessible. If we take the time to listen and learn, we will find many beautiful, interesting things to be proud of," the singer said.

Soobin took commemorative photos with the artists, guests, and students. Photo: SS

Soobin performed a segment of "Muc Ha Vo Nhan" - a musical piece combining traditional Vietnamese folk music with modern elements, receiving enthusiastic applause from the students. According to the singer, the song's arrangement is youthful but doesn't lose the core values of folk music, while also creating a sense of closeness and accessibility for young audiences - which is his top priority.

Soobin collaborated with the Vietnam Center for the Promotion of Intangible Cultural Heritage to spread awareness of the project. During the event, students listened to artisans talk about the history, value, and spirit of Xam (a traditional Vietnamese folk singing style). They were taught rhythm, singing techniques, and then role-played and performed excerpts.

According to Soobin, promoting traditional art requires time and perseverance. As a young singer, he believes that learning combined with creative thinking is crucial.

He chose the quote by cultural researcher Trinh Bach, "The value of culture lies in the continuity of generations," as a guiding principle throughout the project. In the future, Soobin will bring the program to schools in the central and southern regions of Vietnam.

Soobin, whose real name is Nguyen Huynh Son, is 32 years old and hails from Hanoi . He is a singer, songwriter, and rapper who originated from the underground music scene. He has released many hit songs, including "Behind a Girl" and "Go to Return" (by Tien Cookie). In 2020, he changed his stage name from Soobin Hoang Son to Soobin and released the EP "The Playah," featuring a series of self-composed songs that garnered tens of millions of views.

In 2024, he gained attention for his participation in the reality show "Brotherhood of the Three Kingdoms ," as one of the 17 members of the group "All-Powerful Family ." That same year, he won dozens of awards at various music competitions. In September, Soobin took on the role of mentor for 11 young talents in the "All-Powerful Rookie " show, aiming to find a K-pop-style boy group. During the year, he held three solo concerts in Hanoi and Ho Chi Minh City, attracting tens of thousands of attendees each night.

(According to vnexpress.net )

Source: https://baodongthap.vn/soobin-dua-xam-den-gan-gen-z-a234367.html