Surprised because it's so… professional
In the press conference room before the match against Lao Police in the ASEAN Police Football Tournament, Coach Apichart of the Thai Police team expressed surprise, because "the tournament was organized very professionally, on a large scale and systematically".
He was surprised because although it was an international friendly tournament, in essence, this was still just a grassroots tournament for amateur football players, a playground for the ASEAN police sector to exchange and understand each other better, thereby promoting cooperation in important tasks.
The tournament is organized according to professional standards, scale and method (Photo: Organizing Committee).
The word “professional” is a heavy compliment: the players enjoy 4-star hotel standards, with full facilities for training and recovery after matches. The matches take place at Hang Day and PVF Center, places with the best quality grass in Vietnam, and are broadcast live on the biggest TV channels such as VTV, FPT , People's Police TV and digital platforms. The prize money for the winning team is up to 30,000 USD.
And to organize such a formal and formal event, money is not the only issue. The organizers must pay attention, invest time and effort into it. Chairman of the Board of Directors of SHB Bank Do Quang Hien has been familiar with this for a long time.
People often call him Boss Hien, a metaphor used in football but originating from the music scene, referring to those who organize a show from AZ. But unlike music bosses who are motivated by profit, individuals who are likened to football bosses often spend their own money to satisfy their passion, not for profit.
When a sport is weak, lacking top athletes and grassroots activities are a big gap, the role of passionate bosses is an important link: their investment and efforts will fill this gap, multiply and encourage the love of sports, thereby helping the sport escape from the semi-professional state, finding new heights.
In 1991, Professor Archie B. Carroll of the University of Georgia proposed a famous theory called “The Pyramid of Social Responsibility” to explain the layers of responsibility that society usually expects from a business. There are four parts as follows:
Economic responsibility: Profitability is the foundation of all other responsibilities.
Legal Responsibility: Comply with the law.
Ethical responsibility: Doing the right thing, doing what is fair, even when there is no law.
Volunteer and service responsibility: Contribute resources to the community and social development.
T&T Group and SHB Bank of Mr. Hien have been the leading enterprises of the country for many years, not only in economic terms. Their activities have reached the fourth level of the social responsibility pyramid, as his daily wish: to serve to repay society, because what he has comes from society.
Mr. Hien always accompanies major sporting events of the country (Photo: Organizing Committee).
Encouraging the development of amateur playgrounds is an important part of this layer of responsibility. It also coincides with the passion of Mr. Hien, a football lover who is willing to ignore material considerations when committing to his passion.
Highest level of responsibility
In his speech at the press conference announcing the 2025 ASEAN Police Football Tournament, Director of Department X03, Colonel Pham Kim Dinh emphasized that the tournament is not only an opportunity for police officers and soldiers from different countries to practice their health and develop team spirit, but also a playground to strengthen friendship and cooperation between forces tasked with ensuring security and order in the region.
Grassroots sports, in essence, are exactly that: a playground that connects people who want to play sports, regardless of their profession. It does not directly contribute to the achievements of elite sports, or directly connect to work, but it is the foundation of everything: the joy and passion of playing sports without care is the basis for all future sustainable development, opening up opportunities for cooperation and exchange.
For many years, Mr. Hien has quietly served the desire of many people to play sports: he invested money, time and effort to see as many people participate in sports competitions at all levels as possible, with tournaments organized in a systematic, methodical, and "professional" manner - a standard compliment for tournaments with Mr. Hien's organizational mark.
Mr. Hien once sponsored 600 fans and players' families to go to Thailand to attend the second leg of the 2024 ASEAN Cup final (Photo: Organizing Committee).
Who will promote sports in its non-profit aspects like that, if the mission of an organization is only to seek profit? That is a question that is not easy to answer, for any head of a sports-loving business. Mr. Hien has answered this big question long ago, although no one has bound him: contributing to society is satisfying social responsibility at the highest level, in Archie Carroll's pyramid of responsibilities.
This willingness to volunteer reflects the heart and stature of the business, as well as the person at its head. When the ball is properly rolled on these types of playing fields, we understand that professional sports have another opportunity, however small, to mature a little more.
Source: https://dantri.com.vn/the-thao/su-menh-phung-su-cua-bau-hien-20250709170302952.htm
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