Creating a breakthrough for tourism in Yen Bai city.

Dynamic and innovative, Yen Bai city has focused on effectively exploiting its potential and strengths in spiritual tourism, ecotourism, and ethnic cultural identity, truly developing the tourism industry and making it a key economic sector of the locality.

Philes and two Australian friends spent 10 days in Yen Bai city during their 2025 New Year's holiday. During this time, they visited attractions, explored the local culture, celebrated the traditional Vietnamese New Year with the locals, and participated in festivals and cultural activities. The holiday left Philes and his friends with many positive impressions of the people of Yen Bai.

Philes shared: "I find Yen Bai very beautiful! This is my first time here with my friends. I am very grateful to the people of Yen Bai for welcoming us and making us feel at home, comfortable and happy. I will definitely return to Yen Bai as soon as I can!"

Ms. Tran Thi Bich Ngoc, residing in residential area No. 5, Yen Ninh ward, Yen Bai city, cherishes the traditional cultural beauty of the people and land of Nam Cuong. She is delighted to participate in many activities during major local festivals. Ms. Ngoc enthusiastically stated, "Nam Cuong has unique characteristics unlike anywhere else. Here, the people are kind, united, and have a long-standing cultural tradition with ancient temples, pagodas, and beautiful, peaceful natural landscapes. I also want to contribute my small effort to spread the good things about Nam Cuong."

Every year, Yen Bai city issues a plan for organizing activities to commemorate major holidays and develop tourism in the area, clearly outlining key tasks to be implemented, assigning specific agencies, individuals, and responsibilities. The city focuses on promoting the image of tourism, destinations, and tourism products, regularly introducing and updating local tourism programs, events, and activities through mass media, websites, and social media platforms such as YouTube, Facebook, Fanpage, and TikTok.

Local authorities are developing spiritual tourism tours linked to the preservation and promotion of the value of national and provincial-level historical and cultural relics; and traditional tourism tours to learn about history and educate the younger generation about traditions.

Highlights in 2024 include the launch of the "Legendary Route" tour, starting from the Yen Bai City Stadium grandstand, passing through Au Lau wharf, Lung Lo pass to the Co Noi Crossroads Memorial in Son La province; effectively utilizing prominent cultural and artistic activities in 2024 such as organizing the "Spring Dance" program and the "Brilliant Colors of the Northwest" bamboo dance festival; and developing the Hao Gia and Ly Dao Thanh pedestrian streets with numerous cultural, artistic, entertainment, and culinary activities.

Over the past year, the city has developed new tourism products such as: heritage tourism combined with educational tourism, exploring history at national-level historical sites; culinary tourism; and agricultural tourism, developing experiential products showcasing the process of planting and processing agricultural products, especially those recognized as OCOP products by the Provincial People's Committee in Van Phu, Tuy Loc, and Au Lau communes.

In 2024, the total number of tourists visiting the city reached 215,000, equivalent to 134.38% of the plan, including 20,500 international tourists; revenue reached 200 billion VND. Ms. Ngo Thi Nguyet Quynh, Deputy Head of the Culture, Science and Information Department of Yen Bai City, emphasized: "In 2025, the city will focus on implementing several key tasks for tourism development as follows: continuing to strengthen promotion, connection, and coordination to open inter-regional tourism tours and routes, eco-tourism, historical tourism, cultural and religious tourism, and conference and seminar tourism according to the Memorandum of Understanding on cooperation in promoting tourism development with 8 districts and towns. The city strives to welcome approximately 170,000 tourists in 2025 with tourism revenue reaching 160 billion VND. The city will also continue to exploit inner-city tourism tours such as spiritual and traditional tourism; maintain and improve the quality of annual cultural events such as "Spring Dance," "Mid-Autumn Festival Night," 2 pedestrian streets, and develop new tourism products."

With the right orientation, comprehensive planning, clear mechanisms and policies, and the coordinated efforts of the State, businesses, households, and every citizen, a strong breakthrough will be created for tourism in Yen Bai city.

Nguyen Thanh Nghi   (Yen Bai City Information and Culture Center)

Source: https://baoyenbai.com.vn/226/347736/Tao-dot-pha-cho-du-lich-thanh-pho-Yen-Bai.aspx