TH enters the processed food industry.

TH true Food launches the "Vietnamese Kitchen - The Kind Homemaker" product line, including rice cakes, dumplings, and kimchi, with the criteria of freshness, convenience, natural ingredients, and easy traceability.

On July 20th, TH Group held the "TH true Food Launch Ceremony - Vietnamese Kitchen Product Line - The Kind Homemaker," marking its entry into the processed food market with 9 products that will be available on shelves, belonging to the product line of rice cakes, dumplings, smoked meat, kimchi, and smoked sausages.

The product line includes two types of rice crackers: cheese-sauce rice crackers and mozzarella-sauce cheese rice crackers. For these products, TH true Food uses Japonica rice, which is rich in nutrients and has a soft, chewy texture. The cheese ingredients are sourced entirely from TH farms, ensuring the quality of the raw materials used in production.

The TH true Food dumpling product line includes three types: pork filling; shrimp and meat-fresh vegetable filling; and meat-Mozzarella cheese filling. This product provides consumers with a wide range of nutrients, from carbohydrates and protein to fiber, vitamins, minerals, and fats, while ensuring convenience and meeting the needs of modern families.

Labor Hero Thai Huong - Chairwoman of the Strategic Council of TH Group (third from the right) and invited experts launch the new product line. Photo: TH Group.

TH true Food sliced ​​Napa cabbage kimchi is a product that undergoes a natural fermentation process on a modern production line, preserving its freshness, crispness, and natural nutrients, with a tangy and mildly spicy flavor. The product guarantees "two no's": no artificial coloring and no preservatives.

Mr. Pham The Quyen, Director of Research and Development at TH Group, affirmed that the ingredients for TH true Food products come from reputable suppliers, are easily traceable, and guarantee quality, naturalness, and food safety standards. Furthermore, all processed food products of the brand do not use preservatives.

At the event, nutrition experts assessed that processed foods are an essential need in modern life, saving time for women in particular and families in general. Processed food products that meet standards ensure nutritional value.

According to Professor Phan Thi Kim, Director of the Institute of Food Safety and Nutrition, processed food products have two major impacts on consumer health: safety and nutrition. These two factors go hand in hand and need to be strictly controlled. Therefore, consumers need to develop the habit of reading labels, origins, and storage instructions to ensure the safety and nutritional value of ready-to-eat processed food products.

"No matter how high the nutritional content is, if there are bacteria, viruses, or toxic chemicals, everything else becomes useless," she added.

Assoc. Prof. Dr. Tran Thanh Duong - Director of the National Institute of Nutrition. Photo: TH Group

Associate Professor Dr. Tran Thanh Duong - Director of the National Institute of Nutrition - also affirmed that food safety is a fundamental element of health and essential for sustainable development. Access to sufficient amounts of safe food is key to maintaining life and improving health. Food safety, nutrition, and food security are closely related. Unsafe food creates a vicious cycle of disease and malnutrition, especially affecting infants, young children, the elderly, and patients.

He added that as the demand for processed foods increases, the mission and role of manufacturers become increasingly important. They need to produce products that are healthy, clean, and convenient for consumers. The market needs manufacturers with reputation, experience, vision, and modern technology in their production lines.

A representative from TH Group stated that, to ensure product quality, the company operates the TH Clean Food Processing Plant in Bac Ninh, which boasts state-of-the-art technology and scale, making it one of the leading facilities in Vietnam. All TH true Food processed food products are manufactured at this plant.

With a construction area of ​​over 41,000 m2, the entire factory, equipment, and production technology are designed according to food safety standards and conditions, including 12 modern, synchronized, high-capacity food production lines supplied by leading companies from Europe, Japan, and South Korea.

The factory is capable of handling all stages from preliminary processing, processing, packaging, storage, and distribution with a diverse range of high-quality products and international quality management processes; it has achieved FSSC 22000 certification - a comprehensive food safety standard.

Dumpling production line at TH Clean Food Processing Factory in Bac Ninh. Photo: TH Group .

The factory boasts a state-of-the-art IQF (Individual Quick Freezing) system, utilizing slow-moving conveyor belts. Here, products are directly exposed to cold air at progressively lower temperatures, from -35 to -40 degrees Celsius. This technology helps preserve the fresh flavor of the products, ensuring freshness and nutritional value, and extending the shelf life of food without the need for preservatives.

In August, the company will continue to launch its smoked meat products, including two types of smoked ham, smoked pork belly, and smoked sausages.

In the coming period, TH true Food will develop a diverse product portfolio, including processed products (sausages, meatballs), starch-based products (vermicelli, rice noodles, tofu), convenience products (beef stew, broth, hot pot broth), and various sauces. In addition, the group will also research and develop a line of nutritious meal sets.

Nhat Le